Fenty Beauty
Explore the Fenty Beauty selection of highlighters, eyeshadow brushes, eyeliners and more today. Be sure that you add a brand alert so that you are always aware of brand deals and promotions. Read More
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Why We Like Fenty Beauty
"In Rihanna we trust. Anyone that can dominate the world with their music is more than capable of creating a sell-out beauty line. We love Fenty’s Killawatt Freestyle Highlighter in order to help us shine bright like a diamond (sorry, not sorry)."
Written by Ellie Child, Content Editor
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Fenty Beauty is the game-changing beauty brand that continuously has makeup artists, editors and lovers bursting with excitement.
Founded in 2017, it was launched by no other than global superstar and Bajan beauty, Rihanna. Before conquering the music, fashion and beauty industries as BadGalRiRi, Rihanna was once a little girl transfixed by her mother's lipstick. For years, makeup became her weapon of choice for self-expression, but she often found a void in quality products that catered for all skin types and tones.
As a result, Fenty Beauty is a collection that's on a mission to break beauty boundaries, shift the makeup culture and offer products for women everywhere. The first range to hit the shelves was the award-winning Pro Filt'r foundation. Arriving in 50 inclusive shades, it not only received instant appeal, but also set the bar.
Now, Fenty Beauty offer everything from the Gloss Bomb, a best-selling, universal lip luminiser, to Match Stix – a contouring skin stick available in over 20 shades.
Discover the epic range here at Cosmetify and create fun makeup looks that are unapologetically you.
Where can you get Fenty Beauty products in the US?
You can get Fenty Beauty products from a number of leading and well-known online stores in the US, including Sephora, eCosmetics and Harvey Nichols.
Frequently Asked Questions about Fenty Beauty
Do these products have paraben-free formula?
Their entire range is paraben-free.
I’m avoiding products with phthalates. Can I still shop from this brand?
None of their formulas or products contain phthalates.
Does this brand test its products or formulas on animals?
Fenty Beauty do not test their formulas or end products on animals and are a proudly cruelty-free brand.
I prefer to use vegan-friendly brands. Do Fenty Beauty products fit this criteria?
Of the Fenty Beauty products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.
Where in the world do Fenty Beauty produce their product line?
Fenty Beauty manufacture their products in the USA.
