1. Hair Care
  2. Shampoo & Conditioner
  3. Shampoo
  4. Joico Colour Endure Violet Shampoo

Joico Colour Endure Violet Shampoo 1000ml

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£21.99 £25.95 (16% off)
+ £1.99 delivery
Joico Colour Endure Violet Shampoo 1000ml
Sold by Fragrance Direct
  • In Stock
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  • Free Returns
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Product Description

Keep your blonde cool and crisp – just the way you like it. Joico Colour Endure Violet Shampoo cuts out those jarring brassy notes, smoothing your colour to leave it fresh and vibrant.

Whether you're a natural blonde or you've got coloured or highlighted hair, this is the product for you. It works its magic on grey or white hair, too, keeping unwanted yellowness at bay. Violet pigments carefully reset your colour, with a cumulative effect – the more you use this shampoo, the less brassiness you'll see.

The gentle formula sweeps away dirt, grime and impurities, and removes oiliness for soft, clean finish.

Enjoy brighter, stronger-feeling hair that is protected against the damaging and fading effects of your daily environment.

Product Details

Hair Type: Coloured, grey

Hair Benefit: Smoothing

Hair Concern: Chemically treated

Ingredient Highlights: Contains ahas, citric acid, panthenol and vitamin b.

Formulated without: Sulphates.

Ingredient Features

  • AHAs
  • Citric Acid
  • Panthenol
  • Vitamin B
  • Sulphate Free

How To Use

  1. Apply shampoo directly to wet hair, starting at the roots
  2. Work up into a thick lather
  3. Rinse thoroughly, then repeat if desired

Brand Bio

Joico was born in the mainland of America, yet has transferred its top-drawer range across the globe. A fine selection alongside a commitment to eco-friendly packaging and sustainability has made Joico a much loved brand for women of all ages and backgrounds.


Where To Buy

UK customers can buy this Joico shampoo online through Fragrance Direct.

Delivery & Returns

Fragrance Direct charges £1.99 for standard deliveries. Orders usually arrive around 5 working days following dispatch. Express/Next day delivery option. Worldwide delivery available to most regions with this retailer.

Conditions are subject to change, however this retailer's site suggests its returns policy is 14 days.

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