Curaprox

Curaprox

Curaprox is known for precision-led oral care that puts enamel and prevention first, backed by education through the iTOP approach.

Founded in Switzerland and part of the Curaden group, Curaprox has built a reputation around gentle, effective daily routines rather than harsh “quick-fix” solutions. The brand’s philosophy centres on prevention and better-informed habits, with Curaden Academy and the Individually Trained Oral Prophylaxis (iTOP) method helping dental professionals and patients focus on biofilm management and sustainable oral care that fits real life.

When it comes to toothpaste, Curaprox is especially recognised for its Enzycal range, designed to work with the mouth’s natural defences. Enzycal products are positioned as mild and enamel-friendly, featuring an enzyme system intended to support protective saliva activity, with a “hardly foams” feel that many people prefer for a calmer brushing experience.

Alongside Enzycal, Curaprox also offers options that broaden the toothpaste line-up for different preferences, including the Be you and Black is white families - formulations created to deliver effective cleaning while keeping brushing comfortable.

Curaprox operates across key oral care categories that support a full routine: toothpaste sits alongside toothbrushes, interdental brushes and professional oral care tools, so daily cleaning can be tailored around where plaque tends to hide - between teeth and along the gumline.