CB12

CB12

CB12 is known as the bad breath expert, designed to neutralise the root cause of oral malodour for lasting confidence.

Built around the idea of tackling halitosis rather than simply masking odours, CB12 positions its approach as scientifically proven to eliminate the root cause of bad breath for up to 12 hours, while also delivering a feeling of immediate freshness. The brand’s own messaging focuses on oral freshness as a daily need, linking bad breath to issues in the oral cavity and encouraging a routine that supports long-lasting breath quality. CB12 is operated in the UK through Cooper Consumer Health UK Ltd, as stated on the brand’s site.

In terms of hero or best-known products, CB12 puts its mouthwashes at the centre of the range, including the CB12 Mouthwash (Sensitive) and CB12 Mouthwash (White) for extended protection and a minty taste experience. For on-the-go moments, it also highlights products such as CB12 Spray and CB12 Boost Gum, created to refresh breath quickly when life moves fast.

Overall, CB12 operates within oral care and wellbeing, offering categories centred on mouthwashes and on-the-go breath solutions.