beautyblender BIO Pure

Product Description

Beautyblender’s BIO Pure is the sustainable twist on the brand’s iconic makeup sponge, made for the same easy, dab-and-bounce application. It’s designed to be used wet, helping you blend foundation and complexion products for a natural, airbrushed-looking finish.

Key benefits include a soft, bouncy feel and a foam that’s made to absorb minimal amounts of product, so more lands on your skin instead of in the sponge. It’s also made with latex-free foam and finished with water-soluble dyes that may shed a little during the first few washes. BIO Pure is suitable for all skin types, and it’s intended to be rinsed frequently as part of regular use.

The standout technology is Beautyblender’s BioPlush foam: a 60% plant-based composition using renewable sugarcane, made via a proprietary 2-step foaming process. The canister uses recycled resins for a lighter environmental footprint.