- Hair Care
- Treatments
- Hair Masks
- American Crew Forming Cream

Get Wed 29 Mar - Thu 30 Mar
Order within 13 hrs, 17 mins
- In Stock
- 30 Day Returns
- Fast Delivery Options
- £9.95 From Gorgeous Shop
- £9.95 From Beauty Flash
- £12.65 From Look Fantastic
Product Description
American Crew Forming Cream helps you create your own unique style while giving you thicker looking hair.
A key component is the forming cream's holding agent, which enables you to keep your style in place while also allowing flexibility. Forget a rigid look, the result is natural movement that stays under control.
With ingredients including lanolin, glycerine and sucrose, this firming cream deeply penetrates each hair strand for a conditioned, nourished and fuller look. And it is scented with the signature American Crew masculine fragrance which makes it a treat to wear. The perfect complement to any daily grooming regime.
If you're new to styling, this easy-to-use forming cream is the perfect introduction. It works with all hair types, leaves no residue and adds shine and body. As a paraben free, water-based holding cream, it's completely safe to use and washes out easily after use. Pretty low maintenance, if you ask us.
To care for facial hair, you might like American Crew Beard Balm. You might also like American Crew 3 In 1 Tea Tree Shampoo Conditioner & Body Wash.

Written by Rebecca Jenkinson, Beauty Editor
Product details
Hair Benefit: Thickening/volumising, shine
Hair Concern: Dry
Ingredient Highlights: Contains castor oil, glycerin and lanolin.
Formulated without: Parabens.
Good to know: This product is cruelty free.
Ingredient Features
The lanolin in this hair mask by American Crew helps to retain the hair’s moisture and to condition and hydrate hair. There is also glycerin contained in this item which works to strengthen strands and to give hair extra definition.
How do you use it?
- Run a small amount through dry or towel-dried hair
- Style into your perfect look
What weights are available?
American Crew Forming Cream is available in the following weights:
- 50g
- 85g
American Crew bio
Over the last 25 years, American Crew has sought to empower men and inspire pride in their appearance. Offering top-salon worthy products for affordable prices, it's easy to see why this esteemed brand are so popular with men of all ages and backgrounds. Give them a try to see what all the fuss is about.
Delivery & Returns
Products over £60.00 qualify for free standard delivery with Scentsational, otherwise there is a charge of £2.95 with orders usually arriving within 1-4 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.
Conditions are subject to change, however this retailer's site suggests its returns policy is 30 days.