VEGREEN

VEGREEN

VEGREEN is known for moisturising-focused Korean skincare that blends vegan positioning with sustainability-led, plant-led ingredient stories.

On its brand platform, VEGREEN says it is crafted to prioritise moisturisation, framing hydration as the foundation for balance and a healthy-looking complexion. The brand also highlights the importance of paying attention to cosmetic ingredient lists, and it pairs this with a sustainability promise that includes steps such as waste sorting, recycling and reducing single-use plastics. As part of its “Vegan, Green” identity, VEGREEN presents itself as offering eco-friendly skincare solutions while keeping formulations designed around the idea of supporting the skin’s moisture needs.

VEGREEN’s hero range is built around key ritual steps: a pH-balanced gel cleanse (including Rice Facial Wash Cleanser), hydration layers that include toners and facial toners in an essence format (such as Alcohol-Free Mucin Essence Toner), and everyday moisturisers like the 730 Daily Moisture Cream. It also spotlights ingredient-led lines centred on reishi, rice, tea tree and mucin themes, with product descriptors aimed at soothing and moisturising.

Across its collection, VEGREEN operates in cleansers, toners (including face toners and facial toners), moisturisers (including face moisturisers), and essences - supporting a complete routine that moves from gentle skin cleanser care into moisturising comfort.