Wet N Wild

Browse the Wet N Wild selection of mascaras, eyeshadow palettes, eyeshadows and other products. Remember to add a sale alert so that you hear about brand deals and promotions.

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Wet N Wild

Wet N Wild is the award-winning American cosmetics brand that has the seal of approval from major celebrities such as Solange Knowles, Paris Hilton and Meryl Streep.

Launching in 1979 with just a selection of lipsticks and nail polishes – all of which were priced at 99¢ and still are today – Wet N Wild soon found themselves with a huge cult following and loyal fan base.

Posing as a destination for beauty lovers and makeup artists, they offer some of the best-priced products on the market, without compromising those all-important, high-quality formulas. Not to mention, their passion for inclusivity – from age to ethnicity and economic status – means that you can discover products to suit your needs, no matter who or where you are in life.

Best known for being trendsetters in color, Wet N Wild offer over 400 versatile shades, with their 666 Lip Liner being a best-seller and favorite amongst the experts as it perfectly matches every skin tone.

Whilst their classics will forever be popular, Wet N Wild is constantly innovating and working to release new products, so you'll never miss a trend. Shop the collection today and discover some brilliant beauty bargains.

Why We Like Wet N Wild

"Wet N Wild have encapsulated the color and vibrancy of L.A and brought it straight to our doorsteps. From kiss-proof lipsticks to rainbow-infused eyeshadow palettes, this bright and bold brand has allowed us to experiment with our wildest makeup fantasies, resulting in a plethora of boundary-pushing looks. Our personal favorite makeup must-have is the Photo Focus Foundation for airbrushed results that leave you with a flawless visage."

Ellie Child

Where are Wet N Wild products sold in the US?

Wet N Wild can be bought from a number of leading stores in the US, such as Beauty Bay, Feel Unique, Look Fantastic and more.

Whether you’re looking for mascaras, eyeshadow palettes, eyeshadows plus lots more, Cosmetify is here to help. We cut down the search time so you can easily compare prices of all your beauty must-haves in an instant. Find where they are being sold for the lowest price and restock your beauty cabinets at a fraction of the cost.

Better still, we even show you their shipping costs so there’s no nasty surprises once you hit the checkout.

Frequently Asked Questions about Wet N Wild

Are Wet N Wild products, or their ingredients, tested on animals?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

Are Wet N Wild formulas 100% vegan?

Most Wet N Wild products showcased on our site are vegan-friendly. Browse the selection by choosing the 'vegan' option in the filters at the top of the page.

Where possible, have their products been approved by an ophthalmologist?

If you experience sensitivity around the eye area you should test the product first however these have been Ophthalmologist tested.

I usually avoid products that are artificially fragranced? Are Wet N Wild products suitable for me?

Some Wet N Wild products are not marked as fragrance-free. To see their free-from options, use our filters above.

Do their formulas contain Parabens?

Most of their products on our platform are not free from parabens. If you're interested in viewing only paraben free products please narrow your search with our filters.

  • Cruelty Free
Wet N Wild

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