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The sheer passion and determination of Jade Elliot, Iconic Beauty's founder, made this bedroom start-up the booming success it has become today – all within its first year. Featuring in the likes of Vogue and used by Kim Kardashian herself, Iconic Beauty has become the go-to company for products that boast an Instagram-worthy finish.

Iconic Beauty not only sell out online but are stocked in some of the most prestigious departments in the UK, cementing the brand's overall success. Shop the full range today get your glow on with one of their renowned liquid highlighters, or browse for something a little more natural amongst their extensive collection.

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