Browse the ICONIC London range of makeup and sun care & tanning. Don't forget to add a sale alert so that you don't miss out on product deals and promotions. Read More

Why We Like ICONIC London

"If a glowing complexion is up your street, then let us introduce you to Iconic London - a beauty brand that's a firm favourite among beauty editors, influencers and celebrities (you'll soon see why). Illuminating drops, shimmer setting sprays and loose glitter palettes are just a few of their products that we're obsessed with when it comes to lacing skin with unmatched radiance. Hey, if it’s good enough for Kim Kardashian-West, then it’s good enough for us."

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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The sheer passion and determination of Jade Elliot, Iconic Beauty's founder, made this bedroom start-up the booming success it has become today – all within its first year. Featuring in the likes of Vogue and used by Kim Kardashian herself, Iconic Beauty has become the go-to company for products that boast an Instagram-worthy finish.

Iconic Beauty not only sell out online but are stocked in some of the most prestigious departments in the UK, cementing the brand's overall success. Shop the full range today get your glow on with one of their renowned liquid highlighters, or browse for something a little more natural amongst their extensive collection.

Where is the best place to buy ICONIC London products online?

Products by ICONIC London are sold in the US at leading, well-known online stores, such as Sephora, Harvey Nichols and Look Fantastic.

Frequently Asked Questions about ICONIC London

Are ICONIC London products, or their ingredients, tested on animals?

ICONIC London do not test on animals, nor do they have any third parties (such as suppliers) conduct animal testing on their behalf, making them 100% cruelty-free.

Do their formulas contain Parabens?

This brand do not include parabens in the formulations of the majority of their products. You can view these products by using our filters .

Are ICONIC London formulas 100% vegan?

Not their entire range, but the majority (i.e. more than half!) of the ICONIC London products are suitable for vegans. You can see these products by selecting 'vegan friendly' from the ingredient filter above.

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