Why We Like Briogeo
"Briogeo is about to become your new hair care obsession (it's already ours). Why? Because they offer an exclusive range of texture-specific products that help nurture and nourish your hair back to good health. Whether your type is curls, coils, ringlets or waves, there's a formula here that will have them looking and feeling their best. "
Written by Carly Cochrane, Beauty Editor
Despite its association with New York, Briogeo's origins are decidedly more homely, beginning with the founder's childhood trips to her family in West Virginia. When Nancy Twine's grandmother first showed her how to create homemade hair care, it served to plant the seeds of a lifelong fascination with natural product formulation. Nancy was only five, but the lessons learned there put her in good stead for moving to the Big Apple in her mid-twenties.
When there, she realized that much of the natural hair care available simply did not do what it claimed. With a little help from those recipes of her grandmother's, Nancy set about establishing a company of her own, one which featured products that are not only 93-100% naturally-derived but also demonstrably efficient.
In fact, the brand name itself serves as a clue to the ethos that underpins the collection products. The Italian word Brio translates to 'full of life', while Geo is a Latin word that means 'of nature'.
Where can you buy Briogeo products in the US?
You can get Briogeo products from a number of leading and well-known online stores in the US, including Bloomingdale's, Revolve, Beauty Bay and more. Other places to buy products include Sephora.
Frequently Asked Questions about Briogeo
Am I going to find parabens in their ingredient list?
The brand do not use parabens in their product ingredients.
Will I find sulfates in Briogeo products?
These products are formulated without the use of sulfates.
Is Briogeo cruelty-free?
Briogeo are a cruelty-free brand. They never test their products or ingredients on animals.
I don't buy brands that aren't fragrance-free as i find they irritate. Am I ok to buy Briogeo?
Some Briogeo products are not marked as fragrance-free. To see their free-from options, use our filters above.
Do Briogeo have allergy-tested ranges?
Not all of the Briogeo range is marked as hypoallergenic or allergy tested in our database, however if this is your preference please select ‘hypoallergenic’ from our site filters to narrow your search.
Do they use silicone in their products?
They do have some silicone-free products, which you can find by using our site filters.
Are Briogeo formulas 100% vegan?
Of the Briogeo products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.
Where do they produce these products?
Briogeo products are manufactured in the USA.