Better Not Younger

Better Not Younger is a hair care brand on a mission to change the industry.

The concept of Better Not Younger came about when Sonsoles Gonzalez was struggling to find products that kept up with her ever-changing hair needs. Having worked with haircare brands like Procter & Gamble and L'Oreal for over 25 years, she was amazed that there was little out there that challenged the norm'.

After speaking to more women, Sonsoles found that many felt unrepresented and misrepresented. Youthfulness was the only standard of beauty that was celebrated. Determined to change the narrative around aging, she set out to create the first range of products that address the fact that your hair really changes with age.

Her line of professional hair and scalp products are made to empower women and prove that you can look better without looking younger. Not only do they unlock your hair's full potential, but they also act as a gateway for women to start feeling better about aging.

Browse the range today with Cosmetify, and showcase your aging locks with confidence.