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Why We Like Uoma Beauty
"UOMA Beauty is favourite at Cosmetify HQ. We adore their commitment to diversity and self-love. With a range of cool beauty buys, from badass lipsticks to bold brow gels, you can create killer looks at the drop of a hat. Their Say What?! Foundation is also fan favourite and for good reason. With a whopping 51 shades to choose from, there’s a formula to fit every skin tone!"
Written by Rebecca Jenkinson, Beauty Editor
Discover the glamour behind UOMA Beauty. Pronounced OMA (uh-mah), this new innovative brand focuses on diversity and inclusion throughout.
Founder, CEO and creative director Sharon Chuter uses her experience as a beauty executive and draws on inspiration from her Afro heritage. This has allowed her to create a pioneering cosmetics brand that champions everyone and stands out from the crowd.
Built on strong beliefs of African pride, self-love and empowerment, UOMA caters to all. They encourage you to break the rules and want you to enjoy living your authentic self with colourful and inspiring UOMA must-haves. Uncover popular products such as their inclusive Say What?! Foundation in a whopping 51 shades, their gorgeous Black Magic eyeshadow palettes and their bold Boss Gloss Liquid Marble.
At UOMA Beauty, all are welcome with a range of formulas to suit all skin tones and types. Join the movement and take a leap of faith with their rebellious beauty line available on Cosmetify today.
Frequently Asked Questions about Uoma Beauty
Uoma Beauty claim to be cruelty-free, but what does that mean?
Their product line is 100% cruelty-free. As such, Uoma Beauty never tests products or formulations on animals.
Are there Parabens in Uoma Beauty formulations?
The entire line of Uoma Beauty is paraben free.
Is Uoma Beauty suitable for vegans?
Uoma Beauty is a 100% vegan brand, meaning it does not use animal derivatives of any kind in its products. This includes animal by-products.