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Why We Like Uoma Beauty
"UOMA Beauty is favourite at Cosmetify HQ. We adore their commitment to diversity and self-love. With a range of cool beauty buys, from badass lipsticks to bold brow gels, you can create killer looks at the drop of a hat. Their Say What?! Foundation is also fan favourite and for good reason. With a whopping 51 shades to choose from, there’s a formula to fit every skin tone!"
Written by Rebecca Jenkinson, Beauty Writer
Discover the glamour behind UOMA Beauty. Pronounced OMA (uh-mah), this new innovative brand focuses on diversity and inclusion throughout.
Founder, CEO and creative director Sharon Chuter uses her experience as a beauty executive and draws on inspiration from her Afro heritage. This has allowed her to create a pioneering cosmetics brand that champions everyone and stands out from the crowd.
Built on strong beliefs of African pride, self-love and empowerment, UOMA caters to all. They encourage you to break the rules and want you to enjoy living your authentic self with colourful and inspiring UOMA must-haves. Uncover popular products such as their inclusive Say What?! Foundation in a whopping 51 shades, their gorgeous Black Magic eyeshadow palettes and their bold Boss Gloss Liquid Marble.
At UOMA Beauty, all are welcome with a range of formulas to suit all skin tones and types. Join the movement and take a leap of faith with their rebellious beauty line available on Cosmetify today.
Where can Uoma Beauty products be bought in the UK?
Uoma Beauty products can be bought online in the UK from Beauty Bay, Look Fantastic and Cult Beauty.
Frequently Asked Questions about Uoma Beauty
Uoma Beauty claim to be cruelty-free, but what does that mean?
Their product line is 100% cruelty-free. As such, Uoma Beauty never tests products or formulations on animals.
Artificially fragranced products are known to cause irritation. Are these products fragrance free?
Most of them are free-from-fragrance. If you wish to shop only fragrance free, use our site filters.
Are there Parabens in Uoma Beauty formulations?
This brand do not include parabens in the formulations of the majority of their products. You can view these products by using our filters .
I am trying to avoid products containing silicone. Should I buy from Uoma Beauty?
Not all Uoma Beauty products contain silicone. Find their silicone-free options by using the filters on this page.
Is Uoma Beauty suitable for vegans?
Of the Uoma Beauty products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.