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Much like many famous brands, Shaveworks was founded after someone was fed up with the lack of viable options on the market. Anthony Sosnick was so exasperated with the poor quality of grooming products, he decided to take matters into his own hands.
After working as a real-estate developer for over ten years, Sosnick appeared to make a seamless transition into the world of grooming: the brand has become one of the leading names in the industry, largely due to the entrepreneurial prowess of Sosnick.
Despite not having much experience in the industry, years of being a frustrated consumer was the perfect practise to become a figurehead for grooming. Each product is meticulously designed to appeal to every skin type, making Shaveworks accessible to people everywhere.
The majority of products are mostly comprised of natural ingredients, and alongside the brand's charity work, it's easy to see how Shaveworks developed such a large audience