Rimmel

Explore our lineup of Rimmel foundations, mascaras, lipsticks, nail polishes and much more to discover new beauty favourites. Be sure to sign up for sale alerts below so you're always the first to know about Rimmel offers.

Express your unique style with Rimmel makeup—after all, that's what this innovative brand is all about.

Back when young pioneer Eugene Rimmel and his father set up the House of Rimmel in 1834, mascara was made with mercury and perfumes were called vinegar. Amongst Eugene's inventions was the first non-toxic mascara, and the brand continued to push boundaries over the next two centuries. Today, you'll see Rimmel reshaping the norm with exciting new trends and products.

Create bold statements, barely-there looks and everything in between with the wide range of Rimmel concealers, brow pencils, eyeshadow palettes, mascaras and more—here at Cosmetify.

FAQs about Rimmel

Is Rimmel cruelty-free?

Yes! Rimmel is Leaping Bunny certified cruelty-free, meaning they don't test their ingredients or finished products on animals or ask their suppliers or any third parties to do so.

Is Rimmel a good brand?

Rimmel is the UK's no. 1 makeup brand, based on unit and value sales. They offer many long-lasting and pigmented makeup products that are also affordable.

Why We Like Rimmel

"As a London-based company, Cosmetify can’t help but love how Rimmel London uses the city’s creativity and diversity to inspire revolutionary formulas that in turn help us all express our own creativity through makeup. Many of our tried-and-true products are from Rimmel, who carry everything from lengthening mascaras to the iconic Lasting Finish lipsticks and Match Perfection foundations."

Written by Ellie Child, Beauty Editor