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Above all else, PAUL & JOE is a family business. That was obvious from its inception, when Sophie – the fun-loving, endlessly curious creator of the brand – put into practise all the skills and expertise that she had learnt from her parents. As the couple behind the 'Le Garage' brand of shirts, they gave her the passion for fashion that she would later unite with her training in journalism and management to produce a highly distinctive lifestyle brand.

That thread of family was continued when Sophie elected to name her own company for her two sons. Founded in 1995, her brand was initially focused entirely on fashion, becoming renowned for its youthful, ground-breaking feel. This vibrant ethos was continued into an idiosyncratic cosmetics line, which aims to fulfil the modern woman's aesthetic desires through indulgent textures and rich colours. From delightful lipsticks playfully topped with cat designs – a tribute to Sophie's favourite pet – to essential tools and accessories, this a range sure to elevate both your style and your mood.

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