Orebella

Orebella

Ôrəbella is known for translating high-end fragrance into a hands-on ritual, blending fine fragrance notes with aromatherapy essential oils and skin-loving ingredients.

Founded by Bella Hadid, Ôrəbella (Orebella) is built around a distinctive “power of two” concept: its bi-phase formulas are designed to be shaken to activate, then worn as a mood-lifting aura experience. The brand’s ethos is rooted in everyday confidence - each scent is positioned as a healthy daily ritual, paired with a mission of positive impact through the Ôrəbella Alchemy Foundation, which supports aligned organisations via a minimum donation of net sales across every purchase.

For its signature fragrance range, Ôrəbella also focuses on clean-formulation standards, including banning over 1,300 ingredients and being dermatologist tested. The brand’s approach is further reflected in its craftsmanship, with bottles inspired by vintage perfumery and a geode-like shape meant to be held and shaken before wearing.

When it comes to hero favourites, Ôrəbella is especially recognised for its parfums and standout scent names such as WINDOW2SOUL and NIGHTCAP, with loyal fans returning to the range for its lasting, aura-first feel. Key categories include parfums, body & hair perfume mists, and travel-ready formats - ideal for layering throughout the day while keeping fragrance coverage effortless.