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Over the course of centuries, the sacred Shea tree has provided millions of African men and women with health and wellbeing. Despite this, the tree has all too often been exploited at the expense of the continent's women. And that's where Karethic comes in.
Ever since its foundation in 2005, the brand has sought to redefine the power dynamics within the continent, emphasising the role of women in a bid to create a trade that's both fairer and simply better for all concerned. And this is far from mere tokenism, as the female producers possess a degree of expertise that's unmatched, leading to shea butter that's fresh, naturally purified and full to bursting with reparative benefits.
Uniting twelve different female co-ops under one umbrella, Karethic ensure that women of the area are able to take some form of ownership over their ecological and cultural heritage. And all the better that you get access to superb skincare as part of the bargain!