Janina

Janina

Janina is known for its enzyme-led teeth whitening approach, created around low-abrasion formulas designed to help lift everyday stains while caring for enamel.

On its brand website, Janina Ultra White is positioned as a “daily whitening” range that uses natural fruit enzymes alongside hydrated silica, with the brand describing its formulas as low-abrasive and free from hydrogen peroxide. It also highlights enamel-safe whitening and a routine built around brushing twice daily to help remove staining caused by common sources such as coffee, tea, nicotine and red wine.

Among the standout hero products, Janina Ultra White Diamond White is presented as a professional-grade, enzyme-based whitening toothpaste focused on gentle stain removal and long-lasting results. The range also includes options such as Janina Ultra White Maxi White and speciality variants including 24K Gold Toothpaste and formulations designed for sensitive teeth.

In terms of categories, Janina operates in oral care, with its core range centred on whitening toothpastes and supporting enamel-friendly everyday use.