Permanent Hair Dye
Transform your look with the permanent hair dyes in our collection. Choose from hair heroes like L'Oréal Professionnel, Garnier Nutrisse, Adore and Bleach London to achieve whatever look you desire from the comfort of your own home. Read More
Refine By
Brand
Format
Hair Benefit
Hair Concern
Hair Type
Ingredient Preference
Sort By
Permanent Hair Dye
These permanent hair dyes make it easy and convenient to commit to a long-term hair colour. Get the look of your dreams with bombshell blondes, bewitching blacks, vibrant reds and everything in between.
Whether you're stocking up on your signature colour or looking to switch up your style, our range has the perfect product for you. Skip the salon with hair dyes that only take about 30 minutes to develop and reveal a brand-new you. Plus, these hair dyes leave your hair soft and nourished for results that feel as great as they look.
Get ready to be blown away by how simple it is to recreate salon-quality looks, all with the help of these permanent home hair dyes.
FAQs About Permanent Hair Dye
What is permanent hair dye?
Permanent dye often uses ammonia or similar agents to penetrate the hair shaft and alter the natural pigment. It offers long-lasting results and full grey coverage, with colour lasting until the hair grows out or is re-dyed.
Is permanent hair dye damaging?
It can be if overused, applied incorrectly or poorly maintained. Use nourishing masks and colour-safe products to maintain hair health. Always follow instructions carefully or consider a professional if you're lightening significantly.
Can I colour over previously dyed hair?
Yes, but results may vary based on your current colour. For major changes, it's best to strip or lift old dye first. Always strand test and choose a formula designed for pre-coloured hair.
