Glow For It

Glow For It

Glow For It is best known for its solution-led growth serums that help people feel more confident in their own skin.

Founded by Daisy Kelly, the brand began in 2020 when lockdown life sparked a search for an effective, more affordable lash option. Glow For It’s ethos is built around confidence through self-care, with a focus on creating high-quality beauty products that enhance natural beauty in an inclusive way. The brand positions itself as vegan and cruelty-free, and states that formulas are ethically and sustainably made in Europe, with ingredients and standards aligned to transparency, integrity and sustainability.

Glow For It’s hero draw is its growth edit: the Glow For It Lash Growth Serum started the journey, followed by the Glow For It Brow Growth Serum and the Glow For It Hair Growth Serum. These are presented as prostaglandin-free formulas, designed to support the look of longer, fuller results for lashes and brows, and thicker-looking hair.

In terms of key categories, Glow For It operates across skin care and makeup, with strong additions in hair care and wellbeing-focused routines. It also extends into body care and nails through its wider beauty product range.