If such a thing exists, FACE Stockholm are a reluctant global giant in the cosmetics industry. The founder, Gun Nowak, wasn’t particularly enthused by cosmetics, instead she was a fashionista with three trendy boutique stores in Sweden’s capital. Her journey into cosmetics began after constant frustration at being unable to find the right make-up to match the clothes she sold; she decided to give up searching and make it herself.
30 years later and it seems Nowak made a wise choice. She hasn’t let her apparent apathy towards cosmetics deter her mission to make FACE Stockholm a success, the company now has over 100 stores worldwide. Not bad for a casual entry into the industry.
Gun Nowak’s daughter, Martina Arfwidson is now the main face of the brand, which now has a loyal customer base due to their myriad of alluring make-up sets. They allow women to experiment with their tones and allow make-up as a platform of expression – a unique disposition which has led to remarkable results.
FACE Stockholm FACE Stockholm Lash Booster Mascara
FACE Stockholm FACE Stockholm Pot Gloss 2.8g
FACE Stockholm FACE Stockholm Eye Fix
FACE Stockholm FACE Stockholm Blemish and Capillary Corrective Concealer
FACE Stockholm FACE Stockholm BB Natural Beauty Balm