Shop the E45 range of day creams, body creams, bath & shower gels plus lots more. Remember to add a brand alert so that you hear about product promos and sales.

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For 60 years, E45 has been a leading expert in not only dry or itchy skin but also treatments for eczema, psoriasis, ichthyosis and other conditions. Intrinsic to the company's ethos is the importance placed on quality everyday products, which bring about tangible results with minimum fuss.

The very first formulas were created in 1954 by a Boots chemist, in response to a customer craving a product that could soothe and protect their skin. However, it wasn't until 1980, after years of treating ailments in hospitals, that the public were finally able to benefit from its skin repairing efficacy.

Treating even the driest of skin conditions has never been easier, thanks to the brand's innovative formulations. Crafted with proven dermatological expertise, the modern range has been specially developed for different skin types, body parts and needs. Discover the E45 formula that's best suited to your own individual needs; with the right treatments, it becomes easy to build a healthy skin care routine into your lifestyle. Redirect all that time spent worrying about your skin into something you love.

Why We Like E45

"It's not the most glamorous of moisturizers, but it sure is efficient and effective. We always turn to a tub of E45 when dealing with dry or cracked skin, sunburn, rashes or irritation as we can trust that it will soothe, hydrate, repair and protect skin in no time!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where is the best place to buy E45 products online?

A range of E45 products are available to buy online from UK retailers, such as Feel Unique, Chemist Direct, Amazon and more. You can also get these products from Beauty Base.

Cosmetify shows you prices from multiple retailers and lets you order your favourite day creams, body creams, bath & shower gels and more online for the best price.

Frequently Asked Questions about E45

Is E45 a silicone-free brand?

This is a completely silicone-free brand.

Are these products fragrance-free?

E45 products are produced without the use of artificial fragrance.

Are E45 products allergy tested?

Some of the products in the E45 range are classed as hypoallergenic (or less likely to cause allergic reactions). These are clearly marked on product pages.

  • Colourant Free
  • Silicone Free
  • Fragrance Free

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