CRAZY RUMORS

CRAZY RUMORS

Crazy Rumors is known for turning lip care into a fun, flavour-led experience, built around “tasty lip balms with big personality”.

The brand traces its journey back to 2003 and positions itself as family owned and handcrafted in the US, with a focus on creamy hydration from hydrating organic shea butter and real food grade flavours. Crazy Rumors also frames its ethos around clean, plant-based comfort, with commitments to 100% natural ingredients, plant-based/vegan positioning, and using wind powered paper packaging and containers produced with 30% less plastic.

In terms of product range, the brand centres on lip care in the form of lip balms, with collections that include Classic, Fun + Adventurous flavours, plus formats such as “Biggie Balms” and sets. A few hero picks that reflect the brand’s signature approach include Mystery Lip Balm and Biggie Balms - offerings designed to bring bold flavour and long-lasting softness to everyday wear.

Overall, Crazy Rumors operates primarily in lip balms and lip care categories, delivering a playful line-up that’s intended to feel like a little treat while supporting comfort and hydration with every swipe.