Color Wow Root Cover Up

4 Reviews

Product review scores are combined across retailers and then averaged. See retailer site for review content.

£17.99 £28.50 (37% off)
+ £1.99 Delivery
Price last checked
Colour WOW Root Cover Up Red

Sold by Fragrance Direct

  • In Stock
  • Free Returns
  • Fast Delivery Options
Available from 6 more retailers
  • £28.50 Free Delivery From Look Fantastic
  • £28.50 Free Delivery From Beauty Expert
  • £28.50 Free Delivery From HQHair
  • £28.50 Free Delivery From Mankind
  • £28.50 Free Delivery From Beauty Flash
  • £28.50 Free Delivery From Feel Unique

Product Details

This award winning root concealer will rejuvenate the appearance of your roots. Easily fill in hairlines, cover up roots, and cover gaps to get thicker looking strands without any mess whatsoever, simply just press the powder on with the included brush and voila!

You can get fantastic results in less than a minutethis special formula has a variety of pigments and reflective properties to give you remarkable colour and coverage. It is also water-resistant and will last until you shampoo it out, giving you complete freedom and confidence – you can even swim with it in!

Unlike other cover up techniques like mascaras and sprays, this powder will leave no stickiness or mess, only enhancing the application process. Root Cover Up looks completely natural and is also free from any waxes, dyes, paraben and animal testing.

A ground breaking innovation from Color Wow that can be taken with you everywhere and will change your life.

Product Features

Colour WOW Root Cover Up is perfect for those with coloured and grey hair.

This Color Wow Root Cover Up is paraben free, cruelty free and ammonia free and contains kaolin, which helps to remove excess oil.

How To Use

Apply to dry hair. Simply dip the small end of brush into a small amount of powder. Use free hand to pull your hair flat against head and press brush down firmly into your roots, starting from scalp and working out - do not use a sweeping motion. Apply more powder as needed. Let it set for a minute and then you can brush. If you use too much, don’t worry just lightly dust off any excess powder with the wide end of the brush. Alternatively, to extend highlights use the side edge of small brush.

Product Options

Colour WOW Root Cover Up is available in the following options:

  • Red
  • Medium Brown
  • Blonde
  • Black
  • Light Brown
  • Platinum
  • Dark Brown

Synthetic Fluorphlogopite, Talc, Mica, Octyldodecyl Stearoyl, Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Zea Mays Starch, Pentaerythrityl Tetraisostearate, Aluminum Starch, Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide).

Please be aware that ingredients may change or vary from time to time so please refer to product packaging for the most up to date list.

Delivery & Returns

Delivery Information

Standard delivery - £1.99 (within 5 working days)

Next working day delivery £3.99 Order before 2pm for next day delivery, Monday - Friday.

Worldwide delivery available. Supplements apply for deliveries outside of the UK. See checkout for more details.


It’s fine if you change your mind about this Root Cover Up from Color Wow, Fragrance Direct offer a 14 day returns policy as long as the product is unused, unopened and with any original seals intact. You can get more information during the checkout process.

Colour WOW Root Cover Up

Get a price alert

When the price drops, be the first to know.