The Best Face Tanners For a Natural Glow
Ready for a spring beauty refresh? Whether you’re a soft glam loyalist or just here for the glow-up content, spring 2025 is seeing some of the best beauty tips, tricks and products. This season, TikTok has become the authority on what’s worth the hype — our For You Pages are filled with featherlight skin tints, ultra-glossy lips and mascaras that defy gravity.
We’ve filtered through the noise and rounded up the most talked-about, swipe-worthy makeup products you’ll actually want to use — including cult-status foundations, buttery blushes and that one mascara everyone is obsessed with again.
Here are the TikTok-approved viral makeup products to try this spring.
1. Made By Mitchell Curve Case
A contour-and-blush vault that went mega-viral.
Made By Mitchell Curve Case
British MUA Mitchell’s “Curve Case” is part art supply kit, part pro palette. With creamy, blendable shades for contour, blush, and highlight — all in one ergonomic case — it's designed for content creation and everyday wear. The payoff? Unreal.
Why it’s viral: Every GRWM video seems to feature it
Best for: Soft sculpting and ultra-satisfying swatching
2. NYX Professional Makeup Butter Gloss
A glossy comeback we didn’t know we needed.
NYX Professional Makeup Butter Gloss Lip Gloss
One scroll through “#buttergloss” and you’ll see: the early-2010s icon is back. With non-sticky shine and candy-floss shades, this gloss is nostalgic but fully modernised. It layers beautifully and smells like dessert.
Why it’s viral: Affordable + juicy = instant cult revival
Best for: Spring layering over lip stains
3. Charlotte Tilbury Airbrush Flawless Foundation
A flawless finish that lives up to the name.
Charlotte Tilbury Airbrush Flawless Foundation
TikTok beauty influencers have revived this high-coverage icon for a new reason: it looks filter-smooth on camera and IRL. Full coverage, matte-but-not-flat, and surprisingly longwearing — a true “face beat” essential for spring weddings and events.
Why it’s viral: Blend of coverage + refinement = wow
Best for: Evening events, red carpet moments
4. Fenty Beauty Killawatt Freestyle Highlighter
Glow that hits from space.
Fenty Beauty Killawatt Freestyle Highlighter
Rihanna knew what she was doing — this highlighter delivers serious wattage with a smooth, blendable texture. Whether you go soft or full-glam, the payoff is intense, and the cult-fave “Trophy Wife” shade? Still iconic.
Why it’s viral: From makeup artist kits to teen vanities
Best for: Glow queens and golden hour selfies
5. Pat McGrath Labs MatteTrance Lipstick – Elson 4
A red lip that doesn’t mess around.
Pat McGrath Labs Liquilust: Legendary Wear Matte Lipstick
If you're after a bold spring lip, this is it. Elson 4 is a vivid, rich red with a velvety finish that glides on and stays put. Elegant, dramatic, and impossible to ignore. The red lip de choix of the Taylor Swift.
Why it’s viral: It’s the red lipstick makeup artists recommend
Best for: Date nights, fashion week moments
6. Clarins Lip Comfort Oil
Not your average gloss.
Clarins Lip Comfort Oil
Equal parts treatment and shine, Clarins’ viral lip oil nourishes lips while adding just enough tint and gleam. It’s one of those rare beauty products that lives up to the influencer buzz — because it feels amazing, not just looks it.
Why it’s viral: TikTok’s top “quiet luxury” lip pick
Best for: Treating + tinting in one swipe
7. Innisfree Skinny Microcara Zero No. 2 Brown
The ultimate subtle lash look.
Innisfree Skinny Microcara Zero No 2. Brown
This K-beauty micro-mascara took off for its ultra-precise brush and natural finish. It defines and separates lashes without bulk — making it perfect for bottom lashes, no-makeup makeup, or “clean girl” days.
Why it’s viral: Its wand is smaller than your pinky nail
Best for: Effortless lash definition
8. Maybelline Lash Sensational Sky High Waterproof Mascara
The viral lash lift in a tube.
Maybelline Lash Sensational Sky High Mascara
This mascara refuses to retire from the spotlight — and with good reason. Its ultra-flexible wand and buildable formula deliver dramatic length and separation without clumping. Plus, the waterproof version holds curl all day. TikTokers still swear by it for that “false lash without the drama” look.
Why it’s viral: Over 900M views under #skyhighmascara
Best for: Long, fluttery lashes that don’t flake
Written by Maria
Maria’s background is rooted primarily in creative media and a love for all things written, expressed through experience both online and in print; for creative platforms spanning from music to fashion to beauty.
