Coloured Mascaras Are Trending - Here's Why You Need One

Most of us have been faithful to black mascara since our teens, likely not giving any other colour a thought and sticking by our ever-trusty swipe of carbon black. But lately, the beauty world has been batting its lashes at something far more fun: coloured mascara. Spotted on runways, red carpets and TikTok feeds, these bold lash hues are having a moment - and it’s not just a passing phase.

From electric blue to vivid pink, coloured mascara is the easiest way to shake up your makeup routine. It's flattering, surprisingly wearable and, trust us, there’s a shade out there for everyone.

Why Is Coloured Mascara Back In A Big Way?

Like all good trends, coloured mascara is making a comeback - and this time, it's strutting back into the spotlight with a mix of Y2K nostalgia and ‘80s attitude. Remember those frosted eyeshadows, glossy lips and electric lash looks from way back when? They’re back but with a much cooler, more wearable twist. Today’s take is less fancy dress, more chic and editorial. We’re talking fresh, glowy skin, feathered eyebrows, and a bold flick of colour on the lashes that injects some play into your routine.

The revival has been fuelled by makeup artists, celebs (à la Serena Williams at the Super Bowl) and beauty influencers showing us just how wearable coloured mascara can be. From red carpet looks to viral TikTok tutorials, it's clear that this isn’t just a beauty fad, and truth be told, there’s something undeniably fun and freeing about switching things up.

It’s experimental without tipping into OTT territory, and completely low-commitment. No precision blending or 10-step routines required, just one swipe of colour and you've instantly brightened your whole face. A quick, cheerful lash lift in more ways than one.

What Can Coloured Mascara Do For Your Look?

First and foremost, it brightens up the eyes instantly. Whether you go for blue, green, pink or red, the contrast brings out your natural eye colour and adds intrigue to your look.

It’s also a brilliant way to switch up your usual routine with a flick of blue mascara paired with dewy skin and lip balm. And if you’re usually a bold lip kind of person, coloured lashes offer a fresh twist without stealing the whole show.

The Best Coloured Mascaras To Try Now

How To Wear Coloured Mascara

If you’re new to the trend, ease in gently. Try a subtle tint on the lower lashes or layer your coloured mascara over your usual black for a flash of colour when you blink. But if you’re feeling brave, then go full lash with a vivid hue that contrasts or complements your eye colour.

You can even match your mascara to your outfit or try a monochrome makeup look with matching eyeshadow for that editorial finish. Just keep the rest of your makeup pared back - let those lashes do the talking.

It’s Time To Swap Your Black For Bold

Coloured mascara is your one-way ticket out of the makeup doldrums. So, whether you're in the mood to flirt with fuchsia or dip a toe into teal, give it a whirl. Black lashes are timeless, sure… but colour? That’s where the magic happens. If you’re looking for more colourful inspiration you can bring to your beauty routine, check out our guide on What Is Blush Blindness And Why It’s Not Always A Bad Thing.