Beauty Creations
Browse the Beauty Creations assortment of makeup, skin care and body care. Read More
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Beauty Creations
Beauty Creations is known for expressive, trend-led makeup that helps customers “own” their everyday look with confidence.
Founded in 2016 by Esmeralda Hernandez, the brand’s story is rooted in creativity from a young age, beginning with working at swap meets alongside her mother. Beauty Creations positions itself around in-house development and inspiration drawn from its “BC Girls”, with the ethos focused on creating products that suit different moods and makeup styles. The brand also shares that its lineup includes cruelty-free offerings, alongside an expanding range that supports both makeup and more routine-based beauty.
On product performance and popularity, Beauty Creations’ assortment highlights best sellers across face and complexion, including items such as Flawless Stay Matte Foundation and Flawless Stay Powder Foundation. The brand’s selection also features standout face luminance and colour with products like Flawless Stay Shimmer Veil and Mineralized Marble Blush, alongside a dedicated brow range that includes DUET: Brow Pods & Brow Pencils.
In terms of key categories, Beauty Creations operates across face, concealers & correctors (including concealer), lips (including lip plumpers and lip gloss), brows, and makeup brushes - alongside broader makeup and add-on collections. Its range also extends into skin and body care, with Beauty Creations SKIN introduced as the brand’s first skincare collection, plus body care lines that include Body Lotion, Body Scrub, and Body Glow.