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Bad Habit is the birth child of Youtuber, Emma Chamberlain, an award-winning personality with a big following and even bigger ambitions. She has amassed over 8 million subscribers who adore her funny videos, from making cupcakes to detailing her day to day life. She's recently discovered a passion for beauty, and translated that passion into her revolutionary brand - Bad Habit.
Bad Habit encourages you to embrace your bad habits and accept imperfection. They believe there are many sides to a person, and each side is as valuable as the others; they won't judge if you lie in til midday, indulge in a boozy brunch or miss your morning gym session.
Rather than strive for unrealistic levels of perfection, Bad Habit are a beauty brand made for real people who embrace their flaws. Their clean formulas are made with purposeful ingredients, designed to combat lack of sleep, excess time on the phone and the stresses of every day life.
They banish nasty ingredients from their formulas, creating nourishing remedies made without parabens, sulphates, phthalates and mineral oil. Each product is tailored to create a multi-sensory experience, offering functional fragrances, luscious textures and a soothing ambience.
Fast-acting and long-lasting, each product delivers a quick fix to every day skin care concerns. Find enriching products for your face and body, each made with vegan and cruelty-free ingredients.