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Alex Simone manipulates essences and tones with a thrilling impertinence. The boundless innovation and creativity is tempered, however, by a sense of chic and elegance that runs throughout the entire collection.
First established in the iconic locale of Monte Carlo, Alex Simone incorporates a range of niche scents, formulated according to the knowledge of masters perfumers and craftspeople. Given the degree of care and close attention that's apparent within the range, it's unsurprising that Eric Rousseau looked close to home when branding the company, choosing to name it after his grandparents.
By conceiving of a couture fragrance universe, in which the intrinsic class and elegance of the French Riviera are given fullest expression, Alex Simone turn noble raw materials into timeless creations.