Founded in 2005 by Claire Croft, the award-winning Abahna brand draws direct inspiration from the bathing traditions of southern and eastern Asia. Claire’s central aim was always to treat bathing as something more than simply hygienic – that’s why she developed this exceptional range, which enhances the ritual’s more therapeutic aspects.
The name itself, Abahna, reflects the many different traditions have that influenced and informed the collection. Urdu, Russian and Portuguese words are fused together to better reflect the brand’s expansiveness.
When it comes to ingredients, however, Claire and company stick to using English suppliers who fulfil their own impeccable standards. From wild flower honey to aloe vera and shea butter, the exceptional components of each formula are each chosen for their natural potency and effectiveness.
This approach has seen the brand achieve massive acclaim, ensuring that it can today be found in some of the world’s most prestigious hotels and stores.