We Are Regular

We Are Regular

WE ARE. REGULAR. is known for gut-focused skin supplements that target everyday bloating and irregularity with a no-hype approach.

Born from founders Joely and Holly’s own experiences, the brand positions itself as an antidote to an overcrowded supplement market - challenging claims that feel overpromised and underdelivered. Its story centres on finding a practical routine for “regular relief”, after real-life struggles with being backed up and feeling continuously bloated. WE ARE. REGULAR. describes a formula built from ingredient discovery and repeated testing, designed to be taken consistently in a simple daily format. The ethos is also refreshingly direct about stigma, aiming to make digestion feel less secret and more manageable.

The hero product is 01. Bowel + Bloat Relief, a daily powder stick marketed as a non-laxative supplement made to support gentle regularity and ease gas and bloating. As for categories, the brand operates in the skin supplements (also: skincare supplements) space through gut-health support - often framed around improving comfort and digestion routines.