WaterWipes

WaterWipes

WaterWipes is known for its ultra-gentle approach to cleansing, built around a simple idea: sensitive skin deserves the purity of water with minimal ingredients.

The brand was established in 2008 and is based in Drogheda, Ireland, with a story rooted in founder Edward McCloskey’s search for a more delicate alternative to conventional baby wipes. His goal was to create a wipe that could match the everyday cleanliness of cotton wool and water - yet with the convenience of a pack - so caregivers could wipe confidently from the first diaper change onward.

At the heart of WaterWipes is its signature formula: wipes made with 99.9% water and designed to support sensitive skin care. Alongside its baby-focused heritage, the range now extends to needs across different life stages, including options positioned for feminine hygiene and incontinence care.

As a result, key WaterWipes categories centre on skin care through cleansing wipes for delicate areas: toddler & baby wipes, newborns, babies and kids, plus adult skincare wipes within feminine hygiene and incontinence care. Well-known hero formats include WaterWipes Sensitive Newborn & Baby Wipes and WaterWipes Sensitive Whole Body Cleansing Wipes, which reflect the brand’s focus on gentle, everyday cleaning.