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U Beauty is founded on the philosophy that transparency is key. The brand takes pride in producing clean, efficient and simple products that streamline the skin care routine process.
Tina Craig, founder of the brand, was inspired to create U Beauty after wanting a simplified skin care routine that still effectively looked after her skin. With this notion in mind, she set about using high-powered, sustainable ingredients that produced fast results, helping to save time and money on an extensive skin care routine.
The brand believes that sustainability is luxury, which is why they use non-toxic ingredients and recyclable packaging to propel their brand forward. They take pride in leading the industry through multi-functional products, eliminating the need for excess waste and “filler” items.
U Beauty use manufacturing facilities that utilise 100% green energy and have even partnered with One Tree Planted, a non-profit dedicated to reforestation. This means that for every U Beauty product you buy, the company plants one tree!