Salt Of The Earth

Salt Of The Earth

Salt of the Earth is best known for award-winning natural deodorants that bring long-lasting freshness with a refill-led approach to cutting plastic waste.

Its story began with a single natural crystal deodorant, and the brand has since built a reputation for sustained innovation in deodorant formats and packaging. Salt of the Earth has been recognised with multiple King’s Awards for Enterprise, including an International Trade win (2025) and a Sustainable Development win (2026), reflecting its focus on responsible manufacturing and long-term progress. The brand positions its name around the idea of making a positive impact, while keeping the underarm essentials simple and effective.

Among its hero or standout products, the reusable deodorant system is central - spanning spray, roll-ons and refills - alongside specific hero scents and formats like Ocean & Coconut and Oud & Bergamot. For those who prefer a thicker texture, the deodorant balm option is also part of the range.

In terms of key product categories, Salt of the Earth operates primarily in deodorant, offering deodorants across multiple formats (including refillable sprays and roll-ons). It also extends into body care, creating a wider self-care routine beyond the underarm, while still anchored in the brand’s natural deodorant credentials.