Rehab

Rehab

REHAB is known for inventive haircare and oil-led routines, with the brand positioning itself as “the experts in oiling” through targeted, results-driven products.

Founded in 2022 by friends Vicky Ellis and Anastasia Tozer, REHAB built its identity around eco-conscious hair care that fits easily into everyday rituals. Growth and visibility have increased through placements with major UK retailers, helping the range reach a wider audience. The brand also highlights its culture of innovation and modern self-care, aiming to deliver noticeable performance while keeping routines feelingly simple.

When it comes to hero products, REHAB’s oil capsules have become a signature, alongside tools designed to support heatless styling. In skin, REHAB has expanded into beauty face masks, including sheet masks such as the Collagen Sheet Mask, which is promoted as a hydration-focused, glow-boosting option. For hair styling and treatment, the brand’s “dose” approach centres on hair oils and hair oils & serums designed to nourish and enhance the look of hair.

Overall, REHAB operates across hair oils & serums, beauty face masks and sheet masks, as well as hair treatments and tools, creating a head-to-toe routine concept that moves beyond hair alone while staying firmly rooted in its oil expertise.