Pureology Strength Cure Hair Treatment Mask 250ml

Pureology Strength Cure Hair Treatment Mask is a rinse-out, deep-treatment hair mask from the Strength Cure range, created to fortify and repair damaged hair while helping protect colour vibrancy. Pureology positions it as a “protein smoothie” for hair, designed to improve strength after one use and help prevent further breakage.

Built for colour-treated, chemically stressed lengths, this mask works as a targeted strengthening treatment and supports softness and smoother feel. Pureology describes a triple-action approach: Citric Acid to reinforce the hair’s natural building blocks, Lactic Acid to smooth the cuticle layer affected by colouring, and Amino Acids to strengthen weakened bonds deep within the hair.

Notable ingredients and technologies include Goji Berry Extract and Olive Oil (listed on the Pureology UK product page), plus Pureology’s patented Antifade Complex for colour protection. The recommended use is applying to shampooed hair, focusing on midlengths and ends, leaving for 5 minutes before rinsing.