PRO:VOKE Hair Colour Remover

Bring back your natural shade with PRO:VOKE Hair Colour Remover. Designed to lift permanent hair dye without bleach or ammonia, it helps reverse the oxidation process that makes permanent colour so long-lasting. Whether you’re correcting a colouring mishap or simply ready for a fresh start, this remover works to shrink and remove dye molecules so they can be rinsed away during the washing stages.

Using PRO:VOKE’s gentle 3-step process, the dye breaks down into smaller particles, then is lifted from the hair shaft and washed out, leaving your hair ready for your next colour application. It’s ideal for tackling unwanted colour or build-up from permanent dyes. For best results, follow the full instructions and note that it’s formulated for permanent hair dye only, not semi-permanent or temporary colour.