Moira

Moira

Moira is known for trend-led makeup and affordable beauty products designed to help women create bold, everyday looks.

Launched with a women-by-a-woman vision, Moira describes its story as starting with a dream to build a globally recognised brand. Its messaging focuses on empowerment and making high-impact colour feel accessible, bringing together makeup and beauty skincare in one cohesive range.

In the Moira line-up, lips and eyes sit at the core of the brand’s appeal. A standout hero is the Butter Bliss Lip Balm, which has a dedicated product range on the brand’s site and is positioned as a core lip essential. For eye looks, Moira also leans into definition and drama with products that include eyeshadow and mascara, reflecting its emphasis on colour that performs.

Across categories, the brand operates in makeup and skincare, with a clear structure that includes lips, eyes, mascaras, face and additional skincare options. Within the lip focus, Moira supports everything from lip care to lip treatments, alongside colour cosmetics such as lipsticks and lip oils.