L'Oréal Professionnel Serioxyl Purifier & Bodifier Shampoo & Denser Hair Serum Duo 300ml + 90ml

L’Oréal Professionnel Serioxyl Purifier & Bodifier Shampoo & Denser Hair Serum Duo is a two-step routine designed to help you care for thinning-looking hair from the scalp up. The shampoo purifies hair roots from build-up and leaves hair feeling cleansed and more full, while the follow-on serum targets density for a noticeably thicker feel over time.

The shampoo’s “purifier & bodifier” promise is built around a clarifying approach: L’Oréal Professionnel describes it as formulated with magnesium (noted as a magnesium salt), helping to gently purify the hair roots from factors that can impact hair growth, so hair looks densified and radiant. It’s also recommended as an in-shower step before using the serum at night.

For the serum, L’Oréal Professionnel states it is concentrated with 5% Stemoxydine and enriched with resveratrol, aiming to support proper stem cell functioning and optimise hair cycles to improve follicle renewal. In the brand’s messaging, this duo targets denser-looking hair in as little as 6 weeks when used consistently.