Icesupp

Icesupp

Icesupp is known for turning nutrition support into something soothing and easy to take, using a frozen format that draws on the comfort of ice lollies.

The brand’s story began in 2016, when founder Amy’s dad was diagnosed with bowel cancer. During treatment, he struggled with conventional meal supplement shakes and found relief in ice lollies - prompting the family to create a “refreshing change” to food supplements that could help support nourishment when appetite is reduced. Icesupp positions its mission around helping people facing illness-related challenges, working with specialists to shape its formulations and refine taste, texture and ingredients. Icesupp also references collaboration with Reading University’s Food Science department and guidance from organisations including CRUK Horizons during product development.

Icesupp’s hero products are its frozen nutritional support pouches, designed to be stored in the freezer and enjoyed when needed. Flavours highlighted by the brand include Mango & Passionfruit and Mixed Berries, formulated to provide protein, fibre, key vitamins and minerals, alongside energy. The brand also describes its range as plant-based and allergen free.

In terms of key categories, Icesupp operates within supplements, specifically wellness vitamins & supplements focused on frozen nutritional support - positioned as an alternative option for times when drinking or thick shakes can feel difficult.