House of B

House of B

House of B is known for its Korean skincare approach built around “before moments”, creating targeted treatments designed to help skin look and feel ready for what comes next.

The brand’s ethos is simple: skincare doesn’t have to mean adding more steps every day. Instead, House of B focuses on specific skin needs and encourages a purposeful, less-routine mindset - using products for planned moments or when skin needs a boost in just a few hours. Its story also highlights design as part of the experience, with reflective, minimalist packaging and thin, modern textures intended to feel effortless to use.

House of B is particularly recognisable for its film-based treatment range centred on glutathione, including hero products such as the Glutathione Face Film, the Glutathione Neck Film, and the Glutathione All-in-One Film. These products are presented as two-step systems that pair an ampoule with an ultra-thin film to enhance adherence and support targeted absorption across face and neck.

In terms of key categories, House of B operates primarily in skincare treatments, with standout formats that include ampoule masks and skin films - plus supporting add-ons and sets that bring these “before” regimens together, including gifts & sets such as skincare gift sets.