Fable & Mane

Fable & Mane

Fable & Mane is known for turning Ayurvedic-inspired rituals into modern haircare for visibly healthier-looking locks.

Rooted in Indian heritage and guided by the wisdom of Ayurveda, the brand frames its approach around “conscious haircare” that supports hair wellness while honouring a deeper connection between nature and wellbeing. Its story highlights founders Akash and Nikita Mehta setting out to share Indian beauty secrets with the world, building a routine-first brand that feels as considered as it is effective.

Among the brand’s best-known offerings are HoliRoots Hair Oil, celebrated in beauty coverage as an editor-favourite for its hair-oiling ritual credentials, and the fragrance-forward Madurai Jasmine Hair & Body Fragrance Mist, which extends the experience beyond hair. Fable & Mane is also associated with ritual staples like its “True Soft” shampoo and conditioner range, positioned as part of an easy, everyday washday routine.

In terms of categories, Fable & Mane focuses on hair care, with add-ons that also fit into wellbeing, alongside fragrance and body care via scent mists designed to complement the hair ritual.