Isle of Paradise Launch Get Body Posi Campaign and We’re Here for It

By Carly Cochrane - 1 year ago | Updated
Isle of Paradise Get Body Posi campaign

Cult-favourite tanning brand, Isle of Paradise, launched their Get Body Posi campaign earlier this month and we haven’t stopped obsessing since.

Aiming to make body acceptance top of the beauty agenda, the campaign boasts a 10-strong line-up that includes the likes of Love Island’s Megan Barton-Hanson and plus-size model Tess Holliday.

The movement comes after Nike revealed their plus size mannequins in the London flagship store in June, whilst the new Boots advert celebrates different opinions on ‘summer ready’ bodies.

Revealing all in a free downloadable pamphlet, founder Jules Von Hep describes how his self-tan campaign is designed to help people break free from body shaming and the comparison culture.

In the pamphlet, he shares his personal journey to body positivity, which saw him continuously body-shamed, bullied and even assaulted in a nightclub aged 31.

‘I was the victim of a homophobic attack in a nightclub,’ he explains. ‘I was beaten to the floor by two total strangers and my world fell apart. My skull ached, my body was sore, but worst of all my spirit was broken. I pushed myself to carry on, but eventually I cracked and broke down. I felt worthless, alone, bruised and lost. This was the darkest time of my life.’

Now, Von Hep lives by the advice to 'feed your happy' and wants to encourage others to do the same. Recognising that all bodies are beautiful, he actively spreads the message that you should love every inch of yourself, inside and out.

Since launching, Isle of Paradise has not only completely changed the industry with its innovative tanning formulas, but also with its positive attitude towards empowerment, acceptance and body confidence, and that's something we can definitely get behind – keep growing and glowing IOP, you're smashing it!

Want an enviable summer glow? Check out our top Isle of Paradise picks.

Isle of Paradise Self Tanning Water

Isle of Paradise Self Tanning Water

Perfect for spritzing over your face, this self-tanning water will leave you with a natural golden glow.

Infused with colour-correcting and hydrating pigments, plus drying down almost instantly, it's your fast track to a complexion that bursts with radiance.

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Isle of Paradise Self Tanning Drops

Isle of Paradise Self Tanning Drops

Wave goodbye to stains, streaks and that dreaded biscuit-y smell as these self-tanning drops allow you to take control of your summer glow.

Simply add a couple of drops to your normal moisturiser and apply before bed. Catch up on that all-important beauty sleep and by the morning you'll have beautifully bronzed skin.

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Isle of Paradise Self Tanning Mousse

Isle of Paradise Self Tanning Mousse

For an all-over bronzing, you're going to want to snap up this tanning mousse.

Easy to use, mess-free and streak-free, it provides a gorgeous sun-kissed colour that will fool anyone into thinking you've just got back from the tropics.

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Looking to explore the world of self-tanning a little more? Check out our guide to The Best Fake Tans for Your Face.

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Carly Cochrane

Written by Carly Cochrane

My special talents include scoping out the best beauty dupes, nailing a winged liner and carrying an unhealthy amount of lip glosses in my handbag at one time.