Anfas

Anfas

Anfas is known for turning Arabic language and emotion into luxury fragrance stories, led by master perfumer Asim Al Qassim.

Meaning “breaths” in Arabic, Anfas positions each scent as a sensory journey rooted in Arabic heritage, with a clear ethos: every fragrance carries a word, a feeling, and a narrative inspired by the warmth of the Arabic world. On the brand’s own materials, Asim’s approach is described as starting with an Arabic word, identifying the emotion it holds, then translating that into a fragrance formula - so the collection is presented as being made from Arabic culture, not simply inspired by it.

In terms of key categories, Anfas operates in women’s perfume, with offerings specifically set up around women’s eau de parfum. The brand also references concentrated formats within its range, including an Extrait de Parfum option for maximum intensity.

For context, Anfas highlights hero-style releases such as Salam, Rahaba, Mahaba and Watan, each tied to a distinct Arabic concept and emotional theme - making it easy to explore the full “breaths” concept across the collection.