OUAI

OUAI

Shop the OUAI assortment of shampoos, conditioners, hair masks and other products. Remember to sign up with us so that you always get informed about OUAI deals and promotions. Read More

Best Sellers

-50%
OUAI Volume Conditioner
OUAI Volume Conditioner
£10.00 £20.00
-50%
OUAI Smooth Conditioner
OUAI Smooth Conditioner
£10.00 £20.00
-50%
OUAI Smooth Shampoo
OUAI Smooth Shampoo
£11.00 £22.00
-50%
OUAI Curl Shampoo
OUAI Curl Shampoo
£11.00 £22.00
-50%
OUAI Curl Conditioner
OUAI Curl Conditioner
£10.00 £20.00

Why We Like OUAI

"If it’s good enough for the Kardashians, it’s good enough for us. Making our hair effortlessly soft and shiny, OUAI is our favourite brand for luxe hair care solutions that actually work. If you’re a sucker for lavish scents, pretty packaging and silky-soft hair then we highly advise investing in one (or three) of their hair care essentials."

Ellie Child

Written by Ellie Child, Beauty Editor

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54 products found
-50%
OUAI Clean Conditioner
OUAI Clean Conditioner
£10.00 £20.00
-50%
OUAI Repair Conditioner
OUAI Repair Conditioner
£10.00 £20.00
-50%
OUAI Volume Shampoo
OUAI Volume Shampoo
£11.00 £22.00
-25%
OUAI Memory Mist
OUAI Memory Mist
£18.75 £25.00
-20%
OUAI Hair & Body Shine Mist
OUAI Hair & Body Shine Mist
£20.00 £25.00
-20%
OUAI Get Your Ouai Kit
OUAI Get Your Ouai Kit
£25.60 £32.00
OUAI Matte Pomade
OUAI Matte Pomade
£16.00
OUAI Scalp & Body Scrub
OUAI Scalp & Body Scrub
£32.00
OUAI Super Dry Shampoo
OUAI Super Dry Shampoo
£12.00
OUAI Hair Oil
OUAI Hair Oil
£12.00
OUAI Soft Hairspray
OUAI Soft Hairspray
£22.00
OUAI Medium Hairspray
OUAI Medium Hairspray
£22.00
OUAI Anti Frizz Hair Sheets
OUAI Anti Frizz Hair Sheets
£20.00
OUAI Rose Hair & Body Oil
OUAI Rose Hair & Body Oil
£14.00
OUAI Repair Shampoo
OUAI Repair Shampoo
£22.00
OUAI Dry Shampoo Foam
OUAI Dry Shampoo Foam
£24.00
OUAI Finishing Creme
OUAI Finishing Creme
£20.00
OUAI Dry Texture Foam
OUAI Dry Texture Foam
£24.00
OUAI Air Dry Foam
OUAI Air Dry Foam
£24.00
OUAI Melrose Place Eau De Parfum
OUAI Melrose Place Eau De Parfum
£18.00
OUAI Leave In Conditioner
OUAI Leave In Conditioner
£12.00
OUAI Wave Spray
OUAI Wave Spray
£12.00
OUAI Texturising Hairspray
OUAI Texturising Hairspray
£12.00
OUAI Treatment Masque
OUAI Treatment Masque
£25.00
-50%
OUAI Aftersun Body Soother
OUAI Aftersun Body Soother
£10.00 £20.00
-25%
OUAI North Bondi Kit
OUAI North Bondi Kit
£28.50 £38.00
-20%
OUAI Melrose Place Kit
OUAI Melrose Place Kit
£30.40 £38.00
OUAI Fine To Medium Hair Treatment Masque
OUAI Fine To Medium Hair Treatment Masque
£32.00
OUAI Thick Hair Treatment Masque
OUAI Thick Hair Treatment Masque
£32.00
OUAI Hand Wash
OUAI Hand Wash
£25.00
OUAI Hand Cream
OUAI Hand Cream
£20.00
OUAI Curl Creme
OUAI Curl Creme
£25.00
OUAI Volumising Hairspray
OUAI Volumising Hairspray
£22.00
OUAI The Easy Ouai Kit
OUAI The Easy Ouai Kit
£25.00
OUAI Volume Spray
OUAI Volume Spray
£22.00
OUAI Body Cleanser
OUAI Body Cleanser
£24.00
OUAI Body Creme
OUAI Body Creme
£32.00
OUAI Detox Shampoo
OUAI Detox Shampoo
£24.00
OUAI Chill Pills Bath Bombs
OUAI Chill Pills Bath Bombs
£25.00
OUAI Fur Bebe Pet Shampoo
OUAI Fur Bebe Pet Shampoo
£25.00
OUAI North Bondi Eau De Parfum
OUAI North Bondi Eau De Parfum
£18.00
OUAI Thick Hair Shampoo
OUAI Thick Hair Shampoo
£24.00
OUAI Thick Hair Conditioner
OUAI Thick Hair Conditioner
£24.00
OUAI Medium Hair Shampoo
OUAI Medium Hair Shampoo
£24.00
OUAI Medium Hair Conditioner
OUAI Medium Hair Conditioner
£24.00
OUAI Fine Hair Conditioner
OUAI Fine Hair Conditioner
£24.00
OUAI Fine Hair Shampoo
OUAI Fine Hair Shampoo
£24.00
OUAI Heat Protection Spray
OUAI Heat Protection Spray
£25.00
OUAI Hand Lotion
OUAI Hand Lotion
£25.00
OUAI

Women have enough to worry about today and Jen Atkin, founder of OUAI, understands this which is why she created this luxury hair line for real life and real women. Her products are simple, affordable and classic in a world full of noise.

She has worked backstage runways, fashion shoots, music videos and films and came to realise that women are regularly pressed for time, especially when it comes to their hair. So she wanted to create hair products that are for the busy woman, so no matter how much time you have, you can still achieve effortlessly beautiful hair.

Jen has been hairstylist to celebrity favourites like Gigi Hadid and Klan Kardashian and now with OUAI, you can get tousled, undone but chic styles that'll give you major off-duty model vibes. Plus their shampoos and conditioners are sulphate-free, cruelty-free and employ smart keratin to repair and improve hair strength. Even their styling products are designed to nourish hair and bring out its natural beauty whilst leaving a stunning fragrance so your hair can smell as divine as it looks. Now you know the OUAI to get gorgeous locks that are full of personality but requires minimal effort - so what are you waiting for?

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products.

Frequently Asked Questions about OUAI

Are these products Paraben-free?

There are no products from this brand in our database that contain parabens.

Is OUAI a phthalates-free brand?

They don’t use phthalates in any of their products, making them completely phthalates-free.

Are these products free from Sulphates?

OUAI are a free-from-sulphates brand.

Are they an animal-friendly/cruelty free cosmetic brand?

OUAI do not test their formulas or end products on animals and are a proudly cruelty-free brand.

Are OUAI products fragrance free?

A lot of the OUAI range is formulated fragrance-free. Narrow the search by using our sort by options.

Is OUAI a silicone-free brand?

Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.

Are OUAI vegan-friendly or do their products contain ingredients derived from animals or animal by-products?

Not all of OUAI products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

Where are these products made?

The USA is where OUAI produce their products.

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