Shop the OUAI assortment of shampoos, conditioners, hairsprays and other products. Remember to sign up with us so that you always get informed about OUAI deals and promotions.

Best Selling OUAI Products

OUAI Shampoo & Conditioner

Want to achieve A-lister locks? Look no further than OUAI and their range of Shampoo & Conditioners. Simply use their nourishing goodies to add volume, body and life back into your tresses.

Founded by stylist to the stars Jen Atkin, OUAI know what it takes for you to achieve that glamorous, healthy and bouncy hair 'do like your favourite Hollywood stars – and it all begins with a great shampoo and conditioner routine.

You're truly spoiled for choice when it comes to OUAI with sulphate-free, cruelty-free, nourishing and hydrating options to choose from.

OUAI Smooth Shampoo

OUAI Smooth Shampoo

Get that salon feeling in the comfort of your own home with the OUAI Smooth Shampoo. This dreamy formula helps tame frizz and flyaways, leaving you with silky, smooth locks.

Better still, this shampoo removes dirt and product build-up, all while ensuring your hair stays intensely moisturised. It uses an innovative blend of keratin, amino acids, tamarind seed and jasmine to smooth each follicle and protect your precious strands against humidity.

It's suitable for all hair types, but curly guys and girls may enjoy the smoothing and nourishing effect on their barnet.

OUAI Leave In Conditioner

OUAI Leave In Conditioner

Keep your hair looking on fleek from sunset to sundown with a little helping hand from the hair gurus at OUAI.

This Leave In Conditioner is an absolute must-have product for beauty lovers who need an extra dose of TLC for their locks. The product helps detangle, condition and also protect your hair from heat styling tools. It's also super lightweight, so doesn't weigh your strands down throughout the day.

The conditioner is a great hydrating option, thanks to the clever combination of vitamin E, hydrolysed proteins and amino acids. The nourishing formula also combats dryness and dullness, breathing life back into your tresses.

OUAI Super Dry Shampoo

OUAI Super Dry Shampoo

Discover one of the best-selling and award-winning products from the OUAI hair care brand – the Super Dry Shampoo.

This clever formula helps banish greasiness and revives your hair between regular washes. It uses volcanic minerals and rice starch, which instantly absorb excess oils, while lifting the hair from the root for extra volume. Better still, it has a lightweight and untraceable finish with no typical chalky texture you may find in other dry shampoos.

Simply spritz across your locks to give your hair some sexy texture and a fine misting of a fresh, rejuvenating scent.


OUAI Hair Care Treatments

A great hair care routine also contains a treatment (or three) and at OUAI, they have a plethora of hair care treatments for you to indulge yourself in. Each one helps revamp, revive and rejuvenate your tired and dull strands in an instant.

From foams to sprays and oils to masks, there's something to suit every hair concern. Their products contain high-tech ingredients, as well nourishing components, which protect and nurture your hair back to health.

Discover your favourites today and update your routine with a luxury hair care treatment.

OUAI Scalp & Body Scrub

OUAI Scalp & Body Scrub

Treat your scalp and your body to a nourishing formula with OUAI. Their award-winning Scalp & Body Scrub cleanses and exfoliates, leaving you with revived locks and soft to the touch skin.

This all-in-one scrub is the perfect solution for dry, itchy skin and scalps. It has a foaming formula, which uses exfoliating sugar crystals to deeply cleanse and detoxify dull, lifeless hair and skin. It also contains probiotics for soft, healthy results, protecting you from environmental stressors and ensuring a natural glow.

£27.20 £32.00
OUAI Hair Oil

OUAI Hair Oil

Distressed, dry, dull hair? We've all been there. Give it an extra dose of nourishment with the OUAI Hair Oil.

This must-have treatment contains an innovative blend of featherlight oils, which hydrate, strengthen and protect your tresses. Key ingredients include the likes of ama oil, baobab seed oil and African galanga root extract, as well as an intoxicating scent of violet, white musk and ylang ylang.

Use the oil to control pesky flyaways and frizz, as well as protecting your hair against humidity. It's suitable for all hair types and is great way to and keep your straight, wavy and curly locks on fleek.

OUAI Treatment Masque

OUAI Treatment Masque

Give your hair a little extra TLC with the Treatment Masque from OUAI. It contains their Smart Technology Complex, which helps condition, protect and strengthen each strand. Better still, it uses keratin and amino acids to restore life, body and vitality to your locks for that salon-worthy result.

Use this mask at least once a week to get the best results or as a daily conditioning treatment for super dry tresses. It's an easy and hassle-free way to shiny, healthy-looking hair, which is silky soft.

£25.00 £30.00

OUAI Hair Styling

To recreate celebrity hair styles, you need the celebrity go-to styling products. And that's exactly what OUAI have to offer, with their clientele including the likes of the Kardashians, Gigi Hadid and Chrissy Teigen.

Style your hair any which way you want, while adding plenty of hold, definition and texture with this range of best-selling OUAI products. Whether you want a sleek up-do or a voluptuous head of curls, there's a styling product to suit your specific routine. Popular choices include Air Dry Foam, Memory Mist, Texturising Hairspray and many more.

OUAI Air Dry Foam

OUAI Air Dry Foam

Take the hassle out of hair styling with the OUAI Air Dry Foam. Simply apply the foam to freshly washed locks, scrunch into your natural curls and allow to air dry naturally. You'll be left with effortless waves without any of the crunch or weighed down style.

The Air Dry Foam is the secret to styling success as it is simple, easy-to-use and super quick. Not only does it enhance your natural waves, but it also helps tame unwanted frizz and keeps your hair silky and soft to the touch.

For that extra dash of salon glamour, it also contains a refreshing OUAI aroma.

£20.40 £28.00
OUAI Memory Mist

OUAI Memory Mist

If you prefer to use heat styling tools, you need to add the OUAI Memory Mist to your shopping list. This heat protection spray doubles as primer to lock in your favourite styles.

Whether you want to add sexy texture or shape, this formula keeps it looking fabulous until your next wash. To do so, it contains memory polymer technology which means you don't have to worry about lengthy restyling or midday touch ups. Result!

Plus, it contains thermal polymers which protect your precious locks from styling tools up to 450 degrees.

OUAI Matte Pomade

OUAI Matte Pomade

Add definition and texture to your tresses with the OUAI Matte Pomade. No matter your hair length or type, this medium-hold paste is a go-to for styling.

Use a small amount to create body and tame any unruly frizz and flyaways. It contains an innovative blend of beeswax and kaolin clay to also add shine, as well as improving overall hair elasticity.

As an award-winning, nasty-free formulation, you can rely on this pomade daily to create effortlessly cool hair styles.

£16.00 £16.50
OUAI Texturising Hairspray

OUAI Texturising Hairspray

Sometimes you just want to add body and volume to otherwise limp and lifeless locks. And what better way to achieve cool texture and style than with the OUAI Texturising Hairspray.

Simply spray at the roots for a major boost of volume and use your fingers to scrunch and style as desired. The lightweight spray also helps lock in your look without weighing down your strands – perfect for thinner hair types.

From root to tip your hair is strengthened and moisturised with the nourishing formula, which contains keratin, amino acids and jasmine.


Women have enough to worry about today and Jen Atkin, founder of OUAI, understands this which is why she created this luxury hair line for real life and real women. Her products are simple, affordable and classic in a world full of noise.

She has worked backstage runways, fashion shoots, music videos and films and came to realise that women are regularly pressed for time, especially when it comes to their hair. So she wanted to create hair products that are for the busy woman, so no matter how much time you have, you can still achieve effortlessly beautiful hair.

Jen has been hairstylist to celebrity favourites like Gigi Hadid and Klan Kardashian and now with OUAI, you can get tousled, undone but chic styles that'll give you major off-duty model vibes. Plus their shampoos and conditioners are sulfate-free, cruelty-free and employ smart keratin to repair and improve hair strength. Even their styling products are designed to nourish hair and bring out its natural beauty whilst leaving a stunning fragrance so your hair can smell as divine as it looks. Now you know the OUAI to get gorgeous locks that are full of personality but requires minimal effort - so what are you waiting for?

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products.

Why We Like OUAI

"If it’s good enough for the Kardashians, it’s good enough for us. Making our hair effortlessly soft and shiny, OUAI is our favourite brand for luxe hair care solutions that actually work. If you’re a sucker for lavish scents, pretty packaging and silky-soft hair then we highly advise investing in one (or three) of their hair care essentials."

Ellie Child, Editor

Where is the best place to buy OUAI products online?

A range of OUAI products are available to buy online from UK retailers, such as HQHair, Harvey Nichols and John Lewis. Selfridges, NET-A-PORTER and more also sell these products.

With Cosmetify you can save money on shampoos, conditioners, hairsprays or other products, as we compare the prices across different retailers on the web. If you’re looking for the cheapest place to buy OUAI products, then you’ve come to the right place.

We also showcase delivery cost and associated deals, so you can find the best prices for your favourite beauty goodies in one place.

Frequently Asked Questions about OUAI

Are these products Paraben-free?

There are no products from this brand in our database that contain parabens.

Are they an animal-friendly/cruelty free cosmetic brand?

OUAI do not test their formulas or end products on animals and are a proudly cruelty-free brand.

Is OUAI a phthalates-free brand?

They don’t use phthalates in any of their products, making them completely phthalates-free.

Are these products free from Sulphates?

OUAI are a free-from-sulphates brand.

Is OUAI a silicone-free brand?

Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.

Are OUAI vegan-friendly or do their products contain ingredients derived from animals or animal by-products?

Not all of OUAI products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

Where are these products made?

The USA is where OUAI produce their products.

  • Paraben Free
  • Cruelty Free
  • Phthalates Free
  • Sulphate Free

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