Why We Like OUAI
"If it’s good enough for the Kardashians, it’s good enough for us. Making our hair effortlessly soft and shiny, OUAI is our favourite brand for luxe hair care solutions that actually work. If you’re a sucker for lavish scents, pretty packaging and silky-soft hair then we highly advise investing in one (or three) of their hair care essentials."
Written by Ellie Child, Beauty Editor
Women have enough to worry about today and Jen Atkin, founder of OUAI, understands this which is why she created this luxury hair line for real life and real women. Her products are simple, affordable and classic in a world full of noise.
She has worked backstage runways, fashion shoots, music videos and films and came to realise that women are regularly pressed for time, especially when it comes to their hair. So she wanted to create hair products that are for the busy woman, so no matter how much time you have, you can still achieve effortlessly beautiful hair.
Jen has been hairstylist to celebrity favourites like Gigi Hadid and Klan Kardashian and now with OUAI, you can get tousled, undone but chic styles that'll give you major off-duty model vibes. Plus their shampoos and conditioners are sulphate-free, cruelty-free and employ smart keratin to repair and improve hair strength. Even their styling products are designed to nourish hair and bring out its natural beauty whilst leaving a stunning fragrance so your hair can smell as divine as it looks. Now you know the OUAI to get gorgeous locks that are full of personality but requires minimal effort - so what are you waiting for?
Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products.
Frequently Asked Questions about OUAI
Are these products Paraben-free?
There are no products from this brand in our database that contain parabens.
Is OUAI a phthalates-free brand?
They don’t use phthalates in any of their products, making them completely phthalates-free.
Are these products free from Sulphates?
OUAI are a free-from-sulphates brand.
Are they an animal-friendly/cruelty free cosmetic brand?
OUAI do not test their formulas or end products on animals and are a proudly cruelty-free brand.
Are OUAI products fragrance free?
A lot of the OUAI range is formulated fragrance-free. Narrow the search by using our sort by options.
Is OUAI a silicone-free brand?
Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.
Are OUAI vegan-friendly or do their products contain ingredients derived from animals or animal by-products?
Not all of OUAI products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.
Where are these products made?
The USA is where OUAI produce their products.