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OUAI

OUAI

Shop the OUAI assortment of hair masks, shampoos and conditioners. Remember to create a brand alert so that you hear about the brand's sales and deals. Read More

OUAI Best Sellers

OUAI Matte Pomade
OUAI Matte Pomade
£20.00
OUAI Scalp & Body Scrub
OUAI Scalp & Body Scrub
£36.00
OUAI Super Dry Shampoo
OUAI Super Dry Shampoo 56g
£12.00
OUAI Super Dry Shampoo
OUAI Super Dry Shampoo 127g
£24.00
OUAI Hair Oil
OUAI Hair Oil 13ml
£14.00

Why We Like OUAI

"If it’s good enough for the Kardashians, it’s good enough for us. Making our hair effortlessly soft and shiny, OUAI is our favourite brand for luxe hair care solutions that actually work. If you’re a sucker for lavish scents, pretty packaging and silky-soft hair then we highly advise investing in one (or three) of their hair care essentials."

Ellie Child

Written by Ellie Child, Beauty Editor

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50 products found
OUAI Hair Oil
OUAI Hair Oil 45ml
£26.00
OUAI Rose Hair & Body Oil
OUAI Rose Hair & Body Oil 45ml
£14.00
OUAI Rose Hair & Body Oil
OUAI Rose Hair & Body Oil 98.9ml
£28.00
OUAI Finishing Creme
OUAI Finishing Creme
£24.00
OUAI Air Dry Foam
OUAI Air Dry Foam
£26.00
OUAI Leave In Conditioner
OUAI Leave In Conditioner 45ml
£14.00
OUAI Leave In Conditioner
OUAI Leave In Conditioner 140ml
£26.00
OUAI Leave In Conditioner
OUAI Leave In Conditioner 236ml
£32.00
OUAI Wave Spray
OUAI Wave Spray 50ml
£12.00
OUAI Wave Spray
OUAI Wave Spray 150ml
£26.00
OUAI Texturising Hairspray
OUAI Texturising Hairspray 41ml
£12.00
OUAI Texturising Hairspray
OUAI Texturising Hairspray 128ml
£26.00
OUAI Treatment Masque
OUAI Treatment Masque
£25.00
OUAI Fine To Medium Hair Treatment Masque
OUAI Fine To Medium Hair Treatment Masque
£34.00
OUAI Thick Hair Treatment Masque
OUAI Thick Hair Treatment Masque
£34.00
OUAI Hand Wash
OUAI Hand Wash 474ml
£28.00
OUAI Hand Wash
OUAI Hand Wash 946ml
£42.00
OUAI Hand Cream
OUAI Hand Cream
£22.00
OUAI Curl Creme
OUAI Curl Creme Fragrance-Free
£28.00
OUAI Curl Creme
OUAI Curl Creme Fragranced
£28.00
OUAI Volume Spray
OUAI Volume Spray
£24.00
OUAI Body Cleanser
OUAI Body Cleanser 300ml
£26.00
OUAI Body Cleanser
OUAI Body Cleanser 946ml
£52.00
OUAI Body Creme
OUAI Body Creme
£34.00
OUAI Detox Shampoo
OUAI Detox Shampoo 300ml
£28.00
OUAI Detox Shampoo
OUAI Detox Shampoo 946ml
£56.00
OUAI Chill Pills Bath Bombs
OUAI Chill Pills Bath Bombs
£26.00
OUAI Fur Bebe Pet Shampoo
OUAI Fur Bebe Pet Shampoo
£28.00
OUAI North Bondi Eau De Parfum
OUAI North Bondi Eau De Parfum 10ml
£20.00
OUAI North Bondi Eau De Parfum
OUAI North Bondi Eau De Parfum 50ml
£54.00
OUAI Thick Hair Shampoo
OUAI Thick Hair Shampoo 300ml
£28.00
OUAI Thick Hair Shampoo
OUAI Thick Hair Shampoo 946ml
£56.00
OUAI Thick Hair Conditioner
OUAI Thick Hair Conditioner 300ml
£28.00
OUAI Thick Hair Conditioner
OUAI Thick Hair Conditioner 946ml
£56.00
OUAI Medium Hair Shampoo
OUAI Medium Hair Shampoo 300ml
£28.00
OUAI Medium Hair Shampoo
OUAI Medium Hair Shampoo 946ml
£56.00
OUAI Medium Hair Conditioner
OUAI Medium Hair Conditioner 300ml
£28.00
OUAI Medium Hair Conditioner
OUAI Medium Hair Conditioner 946ml
£56.00
OUAI Fine Hair Conditioner
OUAI Fine Hair Conditioner 300ml
£28.00
OUAI Fine Hair Conditioner
OUAI Fine Hair Conditioner 946ml
£56.00
OUAI Fine Hair Shampoo
OUAI Fine Hair Shampoo 300ml
£28.00
OUAI Fine Hair Shampoo
OUAI Fine Hair Shampoo 946ml
£56.00
OUAI Heat Protection Spray
OUAI Heat Protection Spray
£26.00
OUAI Hand Lotion
OUAI Hand Lotion 474ml
£28.00
OUAI Hand Lotion
OUAI Hand Lotion 946ml (Refil)
£42.00
OUAI

Women have enough to worry about today and Jen Atkin, founder of OUAI, understands this which is why she created this luxury hair line for real life and real women. Her products are simple, affordable and classic in a world full of noise.

She has worked backstage runways, fashion shoots, music videos and films and came to realise that women are regularly pressed for time, especially when it comes to their hair. So she wanted to create hair products that are for the busy woman, so no matter how much time you have, you can still achieve effortlessly beautiful hair.

Jen has been hairstylist to celebrity favourites like Gigi Hadid and Klan Kardashian and now with OUAI, you can get tousled, undone but chic styles that'll give you major off-duty model vibes. Plus their shampoos and conditioners are sulphate-free, cruelty-free and employ smart keratin to repair and improve hair strength. Even their styling products are designed to nourish hair and bring out its natural beauty whilst leaving a stunning fragrance so your hair can smell as divine as it looks. Now you know the OUAI to get gorgeous locks that are full of personality but requires minimal effort - so what are you waiting for?

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products.

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