Shop the OUAI assortment of conditioners, hair masks, shampoos and other products. Remember to sign up with us so that you always get informed about OUAI deals and promotions.
OUAI Treatment Masque
OUAI Super Dry Shampoo
OUAI Memory Mist
OUAI Finishing Creme
OUAI Volume Shampoo
OUAI Curl Shampoo
OUAI Smooth Conditioner
OUAI Repair Conditioner
OUAI Clean Conditioner
OUAI Curl Conditioner
OUAI Soft Hairspray
OUAI Matte Pomade
OUAI Repair Shampoo
OUAI Dry Texture Foam
OUAI Smooth Shampoo
OUAI Medium Hairspray
OUAI Dry Shampoo Foam
OUAI Clean Shampoo
OUAI Dry Shampoo
OUAI The Easy Ouai Kit
Women have enough to worry about today and Jen Atkin, founder of OUAI, understands this which is why she created this luxury hair line for real life and real women. Her products are simple, affordable and classic in a world full of noise.
She has worked backstage runways, fashion shoots, music videos and films and came to realise that women are regularly pressed for time, especially when it comes to their hair. So she wanted to create hair products that are for the busy woman, so no matter how much time you have, you can still achieve effortlessly beautiful hair.
Jen has been hairstylist to celebrity favourites like Gigi Hadid and Klan Kardashian and now with OUAI, you can get tousled, undone but chic styles that’ll give you major off-duty model vibes. Plus their shampoos and conditioners are sulfate-free, cruelty-free and employ smart keratin to repair and improve hair strength. Even their styling products are designed to nourish hair and bring out its natural beauty whilst leaving a stunning fragrance so your hair can smell as divine as it looks. Now you know the OUAI to get gorgeous locks that are full of personality but requires minimal effort - so what are you waiting for?
Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products.
Why We Like OUAI
"If it’s good enough for the Kardashians, it’s good enough for us. Making our hair effortlessly soft and shiny, OUAI is our favourite brand for luxe hair care solutions that actually work. If you’re a sucker for lavish scents, pretty packaging and silky-soft hair then we highly advise investing in one (or three) of their hair care essentials."
Ellie Child, Editor
Frequently Asked Questions about OUAI
Are they an animal-friendly/cruelty free cosmetic brand?
OUAI do not test their formulas or end products on animals and are a proudly cruelty-free brand.
Are these products Paraben-free?
There are no products from this brand in our database that contain parabens.
Is OUAI a phthalates-free brand?
They don’t use phthalates in any of their products, making them completely phthalates-free.
Are these products free from Sulphates?
OUAI are a free-from-sulphates brand.
Is OUAI a silicone-free brand?
Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.
Where are these products made?
the USA is where OUAI produce their products.
- Cruelty Free
- Paraben Free
- Phthalates Free
- Sulphate Free