- The Ordinary
Explore the The Ordinary array of anti-ageing skincare, day creams, face oils & serums and much more. Remember to add a sale alert so that you are first to know about The Ordinary discounts and deals. Read More
Why We Like The Ordinary
"If we’re on the hunt for a new retinol, oil, acid or vitamin, The Ordinary is undoubtedly our first port of call. Their high-grade formulas, honest ingredients and super-affordable prices not only captured our hearts but earned them a permanent place in our skin care routine. With something for everyone, we can’t get enough of this innovative brand."
Written by Carly Cochrane, Beauty Editor
Founded by Brandon Truaxe under the umbrella of DECIEM, The Ordinary is a brand committed to stripping everything back, from unnecessary packaging to misleading ingredients. Their aim is to bring together honesty and modesty by creating functional beauty products.
After noticing that commonplace technologies are often referred to as 'groundbreaking' – and therefore insensibly priced – The Ordinary embarked on a mission to disallow commodity disguised as ingenuity.
Boasting an evolving collection of treatments that use familiar and effective clinical technologies, all at reassuringly reasonable prices, The Ordinary make it easy to stock your cupboards with skin care that truly sees to complexion concerns.
Shop a range of retinol, acids, oils and vitamins that are 100% cruelty-free and free from mineral oils, parabens and sulfates – it's honest skin care at its best.
To find out more about the Ordinary skin care and what might be right for you, check out our guide: The Ordinary Skin Care: A Beginner's Guide.
Where can you get The Ordinary products in the US?
Products by The Ordinary are sold in the US at leading, well-known online stores, such as Beauty Bay, Sephora, Look Fantastic and more. Harvey Nichols also sell these products.
Frequently Asked Questions about The Ordinary
I do not wish to buy products containing mineral oil. Can I shop from The Ordinary?
Do these products have paraben-free formula?
The Ordinary products contain no parabens.
I prefer to shop sulfate free. Are there sulfates in these products?
The Ordinary pride themselves on their product formulations and as such they are sulfate-free.
Does this brand test its products or formulas on animals?
The Ordinary are a cruelty-free brand. This means their manufacturing and testing processes are completely free from animal testing.
Is there alcohol in these products?
They mainly create alcohol-free products, with just a few exceptions that can be avoided by using our filters and checking ingredients.
Are their formulas and products free from silicone?
Many of The Ordinary products are silicone-free, with just a few exceptions. Please use our filters and check ingredients lists if you are unsure.
I prefer to use vegan-friendly brands. Do The Ordinary products fit this criteria?
Are all of their products free from artificial/synthetic fragrances?
Some are not fragrance free. Please either use our filters above or check the product ingredients.
Are The Ordinary hypoallergenic?
Where in the world do The Ordinary produce their product line?
They manufacture their products in Canada.