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The Best Drugstore Foundations of 2023

By Carly Cochrane -
best drugstore foundations of 2021

It’s time to throw away the preconceived ideas about drugstore foundations and delve deep into all that they have to offer.

We know that it sometimes pays to be a foundation elitist, especially if you want to lay down a flawless and undetectable base. And we know that drugstore foundation may give you unwelcomed high school flashbacks (Dream Matte Mousse, we’re looking at you). But, when we say drugstore foundation has come a long way over the years, we mean they’re seriously giving high-end, luxury formulas a run for their money.

With brands now serving up inclusive shade ranges and ingredient-led formulas, all with the same budget-friendly price, you’d be a fool to give them the cold shoulder.

So, allow us to reintroduce you to the best drugstore foundations that will give you so much more bang for your buck.

L'Oreal Paris True Match Liquid Foundation With SPF & Hyaluronic Acid

L’Oreal’s True Match Liquid Foundation is well-deserving of the top spot. This formula is not only our holy grail, but a holy grail amongst MUAs and celebrities alike.

The foundation gives a sheer but buildable coverage, making it perfect for everyday wear, whilst the dewy finish brings life to dry and tired complexions. Not to mention, skin quality improves with every use, thanks to a hyaluronic acid, glycerin, aloe vera and vitamin complex.

L'Oreal Paris Infallible 24hr Freshwear Liquid Foundation

L'Oreal Paris Infallible 24hr Freshwear Liquid Foundation

$15.20 $16.00 (5% off)

You can thank Tik Tok for bringing this one to our attention. Although the Infallible Freshwear Powder is currently having its viral moment, this counterpart will forever be in the limelight.

Developed with innovative oxygen technology for light, comfortable and streak-resistant wear, this full-coverage liquid foundation smooths, blurs and perfects skin.

Rimmel Lasting Finish 25 Hour Foundation With Comfort Serum

Looking for a foundation that doesn’t slip or slide? Rimmel has created a formula that goes the extra mile – or shall we say, hour.

This long-lasting foundation provides a 25-hour wear, so that you can take your makeup looks from the office to dinner and drinks with no touch-ups required.

Maybelline Superstay 24h Liquid Foundation

Another all-day foundation we strongly recommend adding to your collection is the Superstay 24h Liquid Foundation from Maybelline.

If you love full-coverage and high-glam looks, this is your match made in heaven. The high-pigment color and semi-matte finish mask every blemish, imperfection and dark spot, leaving you with seamless skin that lasts all day.

Maybelline Fit Me! Matte & Poreless Foundation

Maybelline Fit Me! Matte & Poreless Foundation

$7.99 $11.10 (29% off)

Maybelline are the top dogs of the drugstore, so it’s no surprise that they have two cult-favorite foundations amongst our lineup.

The Fit Me! Matte & Poreless is arguably the best drugstore foundation for oily skin types. The giveaway is in the name! It keeps skin matte, not flat, controls shine throughout the day and reduces the looks of pores.

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e.l.f. Cosmetics Camo CC Cream

This Camo CC Cream is a straight-up dupe for the IT Cosmetics CC Cream and costs a fraction of the price.

Boasting color correcting powers and a medium-to-full coverage, this foundation blurs impurities and improves the appearance of skin tone and texture with just one thin layer.

Skin-loving ingredients, such as hyaluronic acid and niacinamide, treat your skin on a deeper level, meaning you can flaunt a flawless natural complexion on those off-duty days too.

Revolution Conceal & Define Foundation

Revolution turned the world of makeup upside down with the launch of their Conceal & Define Concealer. It quickly became a cult-favorite, so they raised the bar once more and created a matching foundation.

The super creamy, lightweight formula offers buildable coverage and a semi-matte finish for an airbrushed complexion. Not to mention, the nifty doe-foot wand ensures a quick, easy and fuss-free application – perfect for when you’re on-the-go.

Burt's Bees Exclusive Goodness Glows Liquid Foundation

Burt's Bees Exclusive Goodness Glows Liquid Foundation

$14.50 $20.70 (30% off)

Burt's Bees is the brand that lets you indulge in quality, ingredient-led formulas for a wallet-friendly price. Their Goodness Glows Foundation has been expertly crafted to help you achieve a flawless full-coverage that's also kind-to-skin. Non-greasy, never cakey and always lightweight, this mineral foundation is your fast pass to a glowing complexion.

Barry M All Night Long Foundation Stick

If liquid foundations aren’t really your thing, then allow us to introduce you to this stick formula from Barry M.

Packed with all the same qualities as a regular foundation, it smooths, corrects and enhances the appearance of skin. It arrives in a nifty twist tube, which is not only handy for when you’re on-the-go, but can be used to contour and highlight your favorite features.

The Ordinary Serum Foundation

The Ordinary Serum Foundation

$7.50 $8.00 (7% off)

If you like the look of this one then you need to be speedy when it comes to adding it to your basket - it's one of The Ordinary's fastest and best-selling formulas. Color pigments are suspended in the signature 'spreadability system' to create a lightweight colour serum that smooths and perfects skin. Hydrating, natural-looking and boasting a semi-matte finish that lasts all day long, it's the perfect foundation for dry skin types.

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NYX Professional Makeup Can't Stop Won't Stop 24 Hour Foundation

Meet the foundation that hustles as hard as you do. Lightweight, waterproof and packed full of pigment, this foundation works around the clock to provide a coverage and color that keeps up with your day-to-day lifestyle.

Milani Conceal & Perfect 2 In 1 Foundation & Concealer

Milani Conceal & Perfect 2 In 1 Foundation & Concealer

$8.99 $13.50 (34% off)

Who doesn’t love a makeup multi-tasker? Milani come through with an affordable formula that’s one part foundation, one part concealer, so that you can hide dark circles, blemishes and redness with ease.

Rumor has it that this foundation can withstand the Grammys, Coachella sets and red carpets, making it a must-have for your glam bag.

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Cover FX Custom Cover Drops

Cover FX give you full control over your coverage with these innovative foundation drops. The more you drop, the fuller the coverage, as the concentrated pigment delivers customizable makeup. Wear them alone or mix with your favorite liquid products to create the likes of tinted moisturizers, serums and oils.

Morphe Fluidity Full Coverage Foundation

Meet the foundation throwing major shade - in a good way. The Morphe Fluidity Full Coverage Foundation arrives in 60 shades, from light to medium to deep and dark. Finally, you can find your true match, without having to break the bank. Oh, you can expect long-wearing, full coverage and a picture-perfect soft matte finish, too!

With so many impressive foundations now available at the drugstore, you needn’t spend your rent money on an expensive formula. Flaunt a flawless complexion, all whilst continuing to save those all-important pennies. Check out more of our favorite foundations with our guide to The Best Foundations for Oily Skin.

Carly Cochrane

Written by Carly Cochrane

As the Senior Content Editor for Cosmetify, Carly is the go-to for all the latest (and greatest) beauty tips, tricks and trends. With over six years of experience in the industry, she knows all the ins-and-outs when it comes to health, beauty and wellbeing. 

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