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Florence by Mills Built To Lash Mascara

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$9.80 $14.00 (30% off)
+ $5.95 Shipping
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Florence by Mills Built To Lash Mascara
Florence by Mills Built To Lash Mascara
Florence by Mills Built To Lash MascaraFlorence by Mills Built To Lash Mascara
Sold by eCosmetics
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Product Details

Say hello to big, bold and beautiful lashes with The Built to Lash Mascara, from Florence by Mills.

Ditch the falsies and invest in this lash-lengthening mascara, that will leave onlookers stunned when you tell them your lashes are authentic. Enhance your eyes with the all-in-one brush that effortlessly creates buildable volume in every individual lash that it strokes.

What's more, this mascara comes bursting with only plant-based ingredients such as vegan rose wax that conditions and curls, and bayberry fruit wax that locks lashes in place, so you can flash those flutters all day long and feel totally guilt-free. It is packed with mineral pigments that are the source of the super-black color that adds intensity to your lashes and leaves them with a long-lasting shine.

Wave goodbye to clumping, smudging and flaking and embrace a fuller flutter with the long-wearing mascara, 100% built to last, and 100% cruelty-free, this is the must-have mascara for every eco-friendly beauty buff.

Julia Richardson

Written by Julia Richardson, Content Writer

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Product Features

Florence By Mills says

"A lengthening mascara for lashes that will look *almost* too lush to be real. It's made with plant-based ingredients like bayberry and rose wax, plus an all-in-one brush for buildable volume that lifts and lengthens."

How To Use

  1. Comb through lashes— one coat, two coats, or three.

Brand Bio

Created by the Strange Things star - Millie Bobby Brown, Florence by Mills is a range of skin care and makeup products designed to make you feel great. Rich in vitamins, antioxidants, botanicals, and other clean ingredients and free from nasties such as parabens, sulfates and dyes as well as animal by-products, this clean range is created for you by one of your own.

Florence by Mills

Where To Buy

US customers can purchase this mascara online at websites, such as eCosmetics and Beauty Bay. Use Cosmetify to compare prices from different online stores to find the cheapest place to order this mascara.


There are no reviews yet for this mascara by Florence by Mills.

  • Vegan Rose Wax: A lash-conditioning plant wax that curls and coats as it lengthens lashes.
  • Bayberry Fruit Wax: A planet-friendly plant wax that keeps lashes in place.
  • Mineral Pigments: The source of that super-black color that makes your eyes shine.

Aqua (Water, Eau), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax, Cire de Carnauba), Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Stearic Acid, Propanediol, Palmitic Acid, Myrica Cerifera (Bayberry) Fruit Wax, Caprylyl Glycol, Rosa Damascena Flower Wax, Rosa Centifolia Flower Wax, Ormenis Multicaulis Flower Wax, Myristic Acid, Oleic Acid, Lauric Acid, Galactoarabinan, Hydroxyethylcellulose, Hexylene Glycol, Polysorbate 60, Disodium Phosphate, Sodium Phosphate, Aminomethyl Propanol, Phenoxyethanol, Sodium Nitrate, Glyoxal, CI 77499 (Iron Oxides)

Please be aware that ingredients may change or vary from time to time so please refer to product packaging for the most up to date list.

Shipping & Returns

Products over $49.00 qualify for free standard shipping with eCosmetics, otherwise there is a charge of $5.95 with orders usually arriving within 3 - 8 business days of dispatch. Express/Next day shipping option. Shipping available to U.S addresses only.

The returns policy for this store is around 60 days, see their website for further information.

Florence by Mills Built To Lash Mascara

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