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Colorant Free Beauty

A colorant (color additive) is a substance that is added or applied to change the color of a material, food or surface.

In cosmetics, they can be found in a wide range of products, including hair care, skin care and personal hygiene.

From the red tint in a blush to the green hue of a mint-flavored toothpaste, colorants are used to make a product look more appealing. They're to thank for the makeup palettes and lipsticks available today too.

In cosmetics, colorants fall into organic or inorganic, which can be both produced synthetically (in a laboratory). Hair and makeup lovers come across the terms dyes and pigments all the time, which are both different types of colorants.

See our colorant free guide to answer your questions like what are the skin care benefits of colorant free beauty products and what ingredients do colorant free beauty products go well with.

Colorant Free Beauty Brands

  • Green People
  • Caudalie
  • Elizabeth Arden
  • Estée Lauder
  • Paula's Choice
  • Paul Mitchell
  • Chantecaille
  • Amika

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Colorant Free

Frequently Asked Questions about Colorant Free products

Why is there a need for colorant free beauty products?

Despite the sparkle and attraction produced by colorants, there has been a number of cases where consumers have reacted badly to products containing colorants. Many synthetic colors used to contain a variety of poisonous chemicals like lead, arsenic, and tar – the latter of which has been known to cause cancer and hyperactivity in children.

Although color additives are now tightly regulated due to the risks of these ingredients, some consumers prefer not to have any of these substances associated with their skin or hair care regimes.

What are the skin care benefits of colorant free beauty products?

Colorant free products do not contain any of the harsh ingredients discussed and are therefore safe to use. The absence of colorants in these products does not compromise the formulations’ effectiveness either.

For example, not only do colorant free hair care products leave your tresses soft and manageable, but they are great for sensitive scalps and delicate on easily irritated skin as well. These comforting results can be seen in other colorant free products, such as makeup removers, serums and moisturizers.

What are the drawbacks of colorant free beauty products?

There are no negative side effects of using colorant free products; in fact, those with sensitive skin will likely experience positive effects when using colorant free skin and body care.

However, the use of colors in cosmetics canhave its pros. The shades and tints often have an emotional pull for many consumers and can add to the aesthetic effect of the product.

Who should use colorant free beauty products?

Those who have sensitive skin or are prone to allergies should consider using colorant free products.

What ingredients do colorant free beauty products go well with?

If you’re using colorant free products, you’re probably concerned about irritation. Fortunately, there are some colorant free products that are fragrance free too, giving you the ultimate peace of mind if your skin is extra sensitive.

How often should I use colorant free beauty products?

The restrictions on certain color additives give consumers some peace of mind when using products with colorants. And in some cases, particularly with makeup, it’s nearly impossible to find products that are colorant free.

However, when it comes to moisturizers, serums and balms, there is an abundance of colorant free options, making it easy to incorporate it into your daily skin regime.

Alex Bryson

Written by Alex Bryson, Content Strategist

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