- Beauty Glossary
- Clay
Clay for Body & Face
We've no doubt that you've probably smeared some kind of clay concoction onto your face in an attempt to clear up breakouts, but it's important to know which clays do what and why they should feature in your skin care routine.
Either way, this mineral-rich substance is worth knowing about if you're after a clean and clear complexion.
See our clay guide to answer your questions like how do clay masks work and what skin type does clay perform best on.
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ELEMIS Peptide4 Thousand Flower Mask

Urban Decay Naked Honey Palette

Amika Sexture Beach Look Shampoo

Eve Lom Cleanser

Patchology Breakout Box

Kiehl's Rare Earth Deep Pore Cleansing Mask

Tata Harper Regenerating Cleanser

Murad Clarifying Mask

Dr. Barbara Sturm Face Mask

Eve Lom Rescue Mask

Omorovicza Deep Cleansing Mask

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ELEMIS Dynamic Resurfacing Gel Mask

Omorovicza Ultramoor Mud Mask

REN Clarimatte Invisible Pores Detox Mask

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Caudalie Instant Detox Mask

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Sebastian Professional Craft Clay

ELEMIS Superfood Berry Boost Mask

bareMinerals Blemish Rescue Foundation

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ESPA Dual Action Shavemud

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Elizabeth Arden Statement Brow

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Clinique City Block Charcoal Mask & Scrub

This Works Evening Detox Clay Mask

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This Works Evening Detox Cleansing Water

Biolage R.A.W Re Hab Mask

Gallinée Prebiotic Face Mask & Scrub

PIXI Glow Mud Mask

Baxter of California Clay Hair Pomade

Lancôme Pure Clay Mask

OUAI Matte Pomade

Milk Makeup Watermelon Brightening Face Mask

Laneige Mini Pore Waterclay Mask

Aesop Chamomile Concentrate Anti-Blemish Mask

Aveda Pure Abundance Volumising Shampoo

Redken Mens Clay Pomade

The Ordinary The Balance Set

Biolage R.A.W Re Bodify Mask

John Masters Organics Hair Paste

Amika Reset Exfoliating Jelly Shampoo

Hanz de Fuko Quicksand

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e.l.f. Cosmetics 16HR Camo Concealer
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Frequently Asked Questions about Clay products
What is clay?
Derived from finely-grained natural rock and/or soil materials, clay is a mineral-rich substance that can often contain traces of quartz, metal oxides and organic matter. When used in skin care, clay goes through a strict refinement process that makes it safe to apply to your skin.
How many types of clay are there?
There are four main clay groups commonly found within skin care products: kaolin clay (white clay), bentonite clay, green clay and red clay. Each serves its own purpose and helps out specific skin types.
Which clay is good for your skin?
Let’s break this down into categories...
Kaolin (white) clay:Classed as one of the mildest clay forms, kaolin clay is used on dry and sensitive skin types. It is the least drying and gently cleanses the skin without stripping away any much-needed moisture.
Bentonite clay:This natural volcanic ash tends to be mild enough for most skin types and is very effective in removing impurities. It is commonly high in silica and aluminum and can be used on the body as well as the face.
Green clay: Ideal for oilier skin types, green clay is the most effective at absorbing excess oil, helping to clear out blocked pores.
Red clay:Known for its purifying and brightening qualities, red clay is most commonly used on dull and congested skin types. It provides a more radiant appearance, thanks to its high concentration of iron oxide.
How do clay masks work?
Each clay contains varying concentrations of certain minerals that work in their own ways to achieve certain goals.
Overall, most clays work to lift impurities, dirt and excess oil from the pores to leave a deeply cleansed complexion.
What are the main benefits of using clay in my skin care routine?
The main function of clays in skin care is to absorb oils and control shine, so the most common benefit is a mattified, clear and controlled complexion with minimal breakouts. Sounds good, right? Better still, some clays work more to hydrate and brighten skin types, so nourishment can also be a benefit of adding this super-ingredient to your routine.
Can clay provide hair care benefits too?
Bentonite clay is the only clay that can be used for hair care purposes due to its mud-like consistency. This specific strain of clay is said to have healing properties that help to naturally remove toxins and add moisture to strands, making it a great ingredient to include within hair masks.
What skin type does clay perform best on?
Again, this is dependant on the strain of clay as each provides a plethora of tailored benefits. However, as a rule of thumb, most clays react and engage well with oilier skin types as the clay is mainly used to reduce shine and soak up excess oil.

Written by Ellie Child, Content Editor